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Intermix to use Maple Lake innovative solution
Sep '09
New York fashion retailer, Intermix (www.intermixonline.com), is planning for growth and an improvement to the bottom line profitability in 2010 by optimizing their assortment planning and allocation process. The designer driven retailer who operates across 24 stores and a burgeoning online presence has aligned resources with planning and allocation specialist Maple Lake to utilize the latest technology in determining localized assortments. Intermix will be tuning their product mixes for each location to minimize stock outs and maximize the sales of products that appeal most to the local clientele.

The growth is being underpinned by the implementation of a new intelligent planning and allocation solution from Maple Lake (www.maplelake.com). The Toronto, Ontario based organization is a specialist in this sector with a strong track record of taking a highly innovative approach to providing innovative and practical retail solutions.

"The customer is the center of the Intermix experience and we recognize that the latest technology solutions can help us identify what she is likely to want to buy", said Haro Keledjian - COO, Intermix. "We realized that while this is a challenging economic environment; we cannot afford to stand still. The team believes that this is a great opportunity to take our business to the next level. As a retailer of designer brands the cost of even small errors in distribution are significant to us, so we need to be much, much smarter than the next guys".

"Intermix is an agile, innovative retailer who clearly can see the competitive advantage that intelligent technology solutions can deliver to the bottom line. We're confident that the combination of our innovative solutions and Intermix's own customer insights will highlight huge growth opportunities", said Stuart Aldridge - CEO, Maple Lake. "We have already analyzed the potential ROI and that clearly demonstrated that the deployment of our advanced planning and analysis capabilities will return significant value back to the business".

Intermix has always been on the cutting edge of fashion. By granting new franchises and designers an opportunity to expose themselves to a specific demographic of stylish, sexy, confident women, Intermix has become eponymous for setting the bar in the boutique fashion world. Since its inception in 1993 the company has grown into 25 locations across the US, and the name Intermix has become synonymous with innovative dressing and highly evolved personal style.


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