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AoD & Facebook to support Reebok EasyTone camp
Nov '09
Allurent, the market leader in powering superior online shopping experiences, announced that Reebok has launched an Allurent on Demand shopping experience on Facebook Platform. Allurent on Demand is a hosted, software-as-a-service offering that increases customer satisfaction and site conversion by quickly and cost-effectively deploying interactive merchandising widgets to retailers' ecommerce sites and their social media points of presence.

Social media plays an important role in how Reebok communicates about products with consumers. In developing the marketing campaign around its innovative new EasyTone footwear line, Reebok decided to take its social media strategy even further. Marcus Spurrell, global head of marketing and digital commerce at Reebok, explains, "I wanted to bring our products to where our customers spend time online -- Facebook -- and really connect our brand's supporters with our new merchandise. AoD was the perfect fit; it gives us better product merchandising, marketing and shopping to help us engage consumers in new ways across the web." Reebok consumers can now browse the EasyTone collection, see outfit suggestions, and learn more about featured products -- all without ever leaving Facebook. Fans can also "click to buy" items of interest on Reebok.com.

Reebok also plans to use Allurent on Demand to create interactive shopping experiences on its main ecommerce site, Reebok.com. With a library of widgets to choose from, Reebok can leverage Allurent experiences to enhance the shopping experience on their existing ecommerce site or to support a new marketing campaign. Spurrell says, "Within weeks, we launched an Allurent shopping experience on Facebook. That flexibility is important to our business. Allurent's quick and easy approach means we can experiment with many different types of enhanced shopping experiences."

Graeme Grant, chief executive officer of Allurent, says, "Reebok's plans for combining social media with merchandising and shopping are very exciting -- and a great fit for Allurent. We believe that this type of social commerce strategy will be essential for 2010."

Leading retailers like Borders, Charlotte Russe and Urban Outfitters partner with Allurent to create the most compelling online shopping experiences imaginable. The company's signature ecommerce capabilities are delivered through the Allurent on Demand Software as a Service platform, which includes a library of interactive merchandising widgets and a back-end merchandising tool. Using Allurent on Demand, retailers quickly and easily create, update and deploy interactive experiences throughout their ecommerce sites. The result is a superior shopping experience that leads to more satisfied customers and greater sales. Allurent is headquartered in Cambridge, Mass.

Reebok International Ltd., headquartered in Canton, Massachusetts, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. A subsidiary of the adidas Group, the company operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division.

Allurent Inc

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