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Retailers see strong start to holiday season using ATG solution
Dec '09
ATG the premier provider of cross-channel and e-commerce solutions, announced its retail Commerce OnDemand clients saw a significant increase in site traffic and Web sales in the first official week of the holiday shopping season. Using ATG software and services to personalize their merchandising efforts and promotional campaigns, many of the biggest names in the retail industry have been able to boost e-commerce sales and conversion rates.

These clients represent some of the most recognizable, largest, and fastest-growing fashion and sportswear apparel brands, consumer electronics merchants, and various other sellers of consumer goods. The ATG clients that drive these results also represent smaller, yet high growth sectors that require the scalability and reliability of a mature commerce platform.

Numerous studies and consulting firms reported e-commerce sales for Black Friday were higher this year than in 2008, with record numbers of consumers shopping online on Cyber Monday. ATG clients experienced similar results:

• Traffic on Cyber Monday was up by as much as 50-100 percent year-over-year for many e-tailers whose Web stores are powered by the ATG Commerce OnDemand e-commerce platform and application suite.
• Several mid-sized retail companies reported year-over-year e-commerce sales growth of more than 200 percent.
• In general, year-over-year Web revenue grew by an average of 57 percent for the top 10 retailers on the ATG Commerce OnDemand platform.

In addition to ATG's e-commerce platform and application suite, the company also offers a line of Optimization Services tools, which can be easily added to any Web site to engage customers, increase conversions and reduce shopping cart abandonment. This holiday season, e-tailers who have implemented these services have seen an increase in the number of visitors who ultimately completed transactions on their sites:

• For instance, one major apparel retailer added an automated product suggestions feature (called ATG Recommendations) to its site in advance of the holiday season; over the first six days of the official holiday shopping season, personalized product suggestions presented to visitors have increased average order sizes by $53 per order.
• On Cyber Monday alone, the sales conversion rates for consumers who were presented with these personalized recommendations were triple the rate for customers who did not interact with them.
• Another fast-growing fashion retailer saw similar returns in the six-day period, with triple conversion rates for consumers who interacted with personalized, automated recommendations on its site and mobile phone application.
• An ATG-powered retailer is using proactive live help (via ATG's eStara Click to Chat) to engage holiday shoppers with live, expert sales assistance. More than 23,000 of the site's 1.5 million holiday shoppers over the past 30 days have used Click to Chat, converting at ten times the site's average conversion rate and leading to more than half a million dollars in online merchandise sales.

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