Home / Knowledge / News / Information Technology / Stetson Hat website goes online with Big Fuel
Stetson Hat website goes online with Big Fuel
25
Dec '09
Big Fuel, a full-service marketing and communications agency with a focus on branded content and social media, has launched an innovative new website for The Stetson Hat Company. Millions of consumers know the Stetson brand for its signature western hats and dress hats along with fragrance, apparel, footwear and eyewear. Stetson is an iconic American brand, and the new site has been designed to highlight the brand's traditions, history, and social identity.

The site dynamically pulls content from popular social networks to showcase how the brand is woven into the fabric of American culture to create the Stetson "American Quilt." Additionally, the application continues to bring to life the Stetson "Made of America" positioning by asking visitors to contribute their own stories, photos and videos to the Quilt. "Every Stetson has a story. Generations of people have created memories to last a lifetime while wearing our hats and other products," said Pam Fields, CEO of Stetson. "The new website allows us to engage with consumers and provide them with a forum to share their stories and love of the brand." In addition to joining a lively community at site visitors have the opportunity to participate in contests and members-only promotions, including the chance to win a $500 Stetson wardrobe. The new site also features photos and descriptions of the brand's entire line of products, a retail locator and "share" functionality.

"Our strategy in designing and developing the Stetson website was to build on the fact that Stetson is, and always has been, a big part of American culture. Their products naturally exist in social media through the lives of every day Americans. They truly are 'Made of America' and what better way to showcase that than through consumer generated media," said Avi Savar, CEO of Big Fuel.

"Social media is a channel built on human stories - moments that are captured in photos, videos or conversations. In this case we are pulling from those human stories to tell a compelling product story," added Holly Pavlika, Executive Creative Director, Big Fuel.

"Big Fuel's experience in social media was the right fit for this experience, which we believe will quickly become the envy of the apparel marketplace," continued Ms. Fields. "Building on their creative and technical savvy, Big Fuel also had the right knowledge, experience and creativity to help us navigate a complicated licensee and retailer network."

The Stetson Hat Company


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search