Jan '10
Netshoes selected ATG to create an enhanced Web presence that will allow the company to grow its online business, attract new customers, and accommodate the evolving needs of its existing consumer base. ATG Commerce will enable Netshoes to deliver a personalized and relevant shopping experience to its online customers.
“Netshoes prides itself on providing sports fans and athletic enthusiasts with the highest quality apparel, footwear, accessories, and equipment that suits their personal needs,” said Marcio Kumruian, chief operating officer and founder, Netshoes. “Since Netshoes' inception in 2000, our main focus has been providing exceptional service to our customers, and we're proud of what we have accomplished thus far. Shoppers around the world have become increasingly Web savvy and it's imperative for smart companies to evaluate their online presence and focus their investments on best-in-class commerce capabilities. That's what drove us to ATG to re-launch our Web store.”
There were two key ATG partners involved in the Netshoes implementation: F.biz, a local agency in Brazil, and Object Edge, an IT solution services company, which were both critical players in getting the Netshoes site launched. Together they drove the selection process, design and implementation of the new Web store. F.biz is one of the leading interactive agencies in Brazil and is a key, long-term Netshoes partner. F.biz is responsible for the overall e-commerce and sales conversion strategy for Netshoes, and the company studied and compared the leading platforms in Brazil, those noted on the Internet Retailer Top 500, and on Forrester's e-commerce platform evaluation reports before presenting a recommendation for Netshoes. They found that ATG was the only technology that could power the “customer-first experience” Netshoes was looking for.
In searching for an e-commerce provider, Netshoes focused on identifying a partner that would fulfill its corporate ethos of providing a unique and compelling experience to its customers. After surveying a number of local and global e-commerce providers, Netshoes turned to ATG to realize its long-term goals for growth.
“Netshoes' steadfast commitment to providing its customers with an enhanced, personalized shopping experience mirrors ATG's capabilities perfectly,” said Nina McIntyre, ATG senior vice president and chief marketing officer. “The ATG Commerce platform provides the foundation for e-commerce and cross-channel operations for hundreds of brands worldwide. We're thrilled to be working with one of South America's most recognized brands and look forward to helping Netshoes achieve new levels of success.”
ATG Commerce is a comprehensive, flexible, highly scalable e-commerce platform that drives every phase of a personalized online shopping experience. By making shopping and buying experiences more personal and fulfilling for visitors, commerce sites deployed on the ATG platform yield higher conversion rates and order sizes.
Art Technology Group
Must ReadView All
Textiles | On 17th Aug 2017
Sri Lankan textile exports down 4.1% in May 2017
After showing positive trend for two consecutive months, Sri Lankan...
Textiles | On 17th Aug 2017
ATDC, Groz Beckert Asia sign agreement for CSR
Apparel Training & Design Centre (ATDC), India’s largest quality...
Textiles | On 16th Aug 2017
USITC to continue investigations on PSF imports
The US International Trade Commission (USITC) has determined that...
Interviews View All
Anavila Misra
Anavila Collection
Fashion shows are also encouraging and highlighting sustainable fashion
Riddhika Shah
SS Homme
'Worsted wool is the ideal fabric for menswear'
Nuno Venda
ROQ
‘There has been an increase in demand for water based inks, rather than...
Larry L Kinn
Suominen Corporation
Larry L Kinn, Senior Vice President - Operations Americas of Suominen...
Mark Paterson
Technical Absorbents Ltd
Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...
Kai Poehler
Voith Paper GmbH & Co. KG
The glass mat industry is growing by five to eight per cent annually. Kai...
Tony Ward
Tony Ward
"You have to truly understand what your client wants, know her needs, what ...
Robert Brunner
Devereux
Golfwear and menswear brand Devereux is set for greener pastures. Robert...
Madhu Jain
Madhu Jain
She grew up in the walled city of Old Delhi, completed her studies, and...
Recommended
news category
Related Categories:
Do you think the sustainability space has the needed tools and resources available for a business to lead change?
Yes No SkipActive Poll
Do you see sustainability as a route to business growth?
YesTotal Votes: 27
Do you think adopting a sustainable approach will be a profitable move for your business?
Yes No SkipActive Poll
Do you think the sustainability space has the needed tools and resources available for a business to lead change?
YesTotal Votes: 27
Do you want the world to know about your sustainability journey and your business’ environmental footprint?
Yes No SkipActive Poll
Do you think adopting a sustainable approach will be a profitable move for your business?
YesTotal Votes: 27
Thanks for your valuable feedback. Claim your free latest sustainability e-book.
Active Poll
Do you want the world to know about your sustainability journey and your business’ environmental footprint?
YesTotal Votes: 27
E-News Insight
Latest News Update in Your Mail Box.
