Home / Knowledge / News / Information Technology / Abercrombie & Fitch selects Digby's Mobile Commerce Platform
Abercrombie & Fitch selects Digby's Mobile Commerce Platform
28
Jan '10
Digby, the leading developer of mobile commerce solutions for the retail and e-Commerce market segments, announced that global retailer Abercrombie & Fitch has selected Digby to build, manage and operate mobile storefronts for both its Abercrombie & Fitch and Hollister Co. brands. The new storefronts, which initially focus on making mobile web sites available to all Internet-enabled mobile devices, allow for easy browsing and purchasing of all products anytime and anywhere Abercrombie and Hollister customers choose to shop.

“Providing our users with a superior mobile experience was a key driver for us in choosing Digby as a partner in our mobile initiative,” said Kristi Decker, Director, Online Merchandising for Abercrombie & Fitch. “Digby meets our high standards for delivering a consistent and positive brand experience, while utilizing a software platform that will scale with us as we expand into applications for the iPhone, BlackBerry and various Android devices. Mobile storefronts are our next step in extending the ultimate convenience and flexibility to our young, progressive customer base for whom mobile is a way of life.”

The rise of mobile commerce in retail continues to grow rapidly. According to the most recent Deloitte Annual Holiday Survey, 19 percent of shoppers this holiday season expected to use their phones to assist in their holiday shopping to find store locations, check prices, read reviews and make purchases. Apparel retailers such as Abercrombie & Fitch are on the leading edge of mobile commerce, second only to mass merchants in categories of online retailers that are entering the mobile channel.1

“We are thrilled to be selected by Abercrombie & Fitch, a leader in retail and multichannel marketing, to provide mobile storefronts for both A&F and Hollister,” said David Sikora, Founder and CEO of Digby. “The dynamic mobile web storefronts are a solid platform that we will look to build upon further as we work with Abercrombie & Fitch to launch rich applications for various smartphones and across multiple regions.”

The Digby Mobile Commerce Suite is a software product that provides retailers with comprehensive mobile channel capabilities, including:

• Support for all internet connected devices
• Rich application support for all popular smartphone platforms including iPhone, BlackBerry and Android
• Mobile marketing capabilities
• In-store and proximity marketing capabilities

Digby is the leading software as a service provider of mobile commerce solutions for top retailers. The award winning Digby Mobile Commerce Suite delivers an optimized shopping experience with both web and application based mobile storefronts that include easy search, browse and purchase capabilities, personal information integration, secure wallet and location based service functionality. Led by software industry veterans, the privately held company is headquartered in Austin, Texas.

Digby

Must ReadView All

Courtesy: UPM Raflatac

Apparel/Garments | On 17th Jan 2017

New residue free textile label adhesive from UPM Raflatac

Producer of self adhesive label materials UPM Raflatac, has...

Courtesy: Authentic Brands Group

Apparel/Garments | On 17th Jan 2017

Teen retailer Aéropostale reopens 500 stores in US

Teen apparel retailer Aéropostale has reopened 500 stores in the US,...

Courtesy: Centric Software

Information Technology | On 17th Jan 2017

Centric releases version 6.0 of PLM solution

Centric Software, the leading PLM solution for fashion, retail,...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search