Home / Knowledge / News / Information Technology / Couture.Zappos goes online with Sarkissian eTailing technology
Couture.Zappos goes online with Sarkissian eTailing technology
08
Feb '10
To successfully deliver the ultimate in premium fashion, Zappos took its proven business model and unparalleled ecommerce back-end technology and asked agency Sarkissian Mason well-known for delivering uber-classy pagefront magic and seamless online shopping experiences to develop its sleek and beautiful new brand Couture.Zappos.Com.

By focusing their entire business on the principles of good customer service, Zappos became one of the biggest business news darlings of 2009. And their reward can be measured by literally millions of satisfied customers and the ability to launch a white-hot high-fashion sister site smack in the middle of a recession.

"Their challenge to us was to evolve a mass-market brand into a credible and successful luxury source," says agency CEO Patrick Sarkissian. "And our solution is a sleek, minimal design that puts famous designer labels at the forefront—allowing their instant brand recognition to communicate an aspirational shopping experience to even the most fashion-forward of customers. In short, we've turned the online page into a haute couture runway right out of Paris or Milan. That's the power and emotion delivered by Couture.Zappos.Com."

Couture.Zappos.com was created for the ultra-stylish, for the designer followers, the in-the-knows, the Vogue readers, the runway watchers – but really anyone looking for the latest and greatest items from the best international fashion houses. The site offers the same ultra-convenience and world-class customer service consumers expect from Zappos: lightning-fast processing, free shipping, complimentary return shipping, and a 24/7 return policy.

"When I step back to assess our team's work for the launch of the new ultimate fashion site Couture.Zappos.Com," adds Sarkissian, "I'm confident in saying that we've truly defined the state-of-the-art look and feel for online mega-retailing. That Zappos gave us the opportunity to work with what I consider unmatched eTailing technology, and that we were able to make such a strong contribution demonstrates our strength in understanding the challenges of selling upscale brands online."

Sarkissian Mason is an independent marketing services agency specializing in the creation and development of breakthrough digital brand solutions for its clients. Founded in 1998, Sarkissian Mason has been a pioneer in helping its clients adapt new technology solutions to better connect with consumers. Its clients include leading Fortune 500 companies including Mazda, Boeing, Chrysler Financial, Nike and others. Sarkissian Mason is headquartered in New York with offices in Detroit, Arizona and California.

Sarkissian Mason

Must ReadView All

L-R Manish Singhai, COO, Peter England; Vinai Kumar Saxena, chairman, KVIC; Ashish Dikshit, business head, ABFRL and Anshu Sinha, CEO, KVIC while signing agreement. Courtesy: ABFRL

Textiles | On 24th May 2017

Aditya Birla & KVIC enter into a strategic partnership

Aditya Birla Fashion and Retail Ltd (ABFRL) and Khadi and Village...

Courtesy: Jabong

Apparel/Garments | On 24th May 2017

Jabong Mood Store redefines online shopping in India

Jabong, India's leading online fashion retailer, has launched the...

Textiles | On 24th May 2017

Starlinger unveils FX 8.0 circular loom for fabric making

Starlinger, a leading supplier of machinery for woven plastic...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search