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Dots enhances website to allow customers to track fashions
Feb '10
Dots, the national fashion specialty apparel retailer, will bring interactive merchandising technology to its Web site. The fashion-forward site will allow customers to track fashions, search for product availability and be notified when the merchandise arrives at a nearby store.

Dots customers are on the cutting edge of technology and they demand interactivity and innovation as they browse online. The Company strived to exceed her expectations by creating a unique digital experience to strengthen customer satisfaction and loyalty.

Dots.com hosts an every day Fashion Party infusing a mix of branding, fresh fashions and interactive features including the "Click It & Track It" technology. Customers can log on to site and with just one click, check for product availability at store locations within a 10 mile radius. If a particular product is not yet available, customers can request an email be sent to notify them when the merchandise is available to purchase. This tool will not only help bring customers in to a Dots store, but it is also tailored made for a female audience.

"We are thrilled with the launch of the new web feature and the opportunity to develop long lasting relationships with the Dots digital customer," said Rick Bunka, Dots President. "This is another way to connect with our fashion conscious, trend savvy customers and delivering what our customers really want – the opportunity to know when her favorite fashions are at her favorite store."

"In addition to our every day low price and fashion-focused messaging, the Web site's new digital functionality demonstrates the company's fashion expertise in the retail marketplace," said Bunka. Dots partnered with Denver-based digital advertising agency, Xylem, to design the compelling online functionality.

Dots LLC

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