Home / Knowledge / News / Information Technology / Dots enhances website to allow customers to track fashions
Dots enhances website to allow customers to track fashions
09
Feb '10
Dots, the national fashion specialty apparel retailer, will bring interactive merchandising technology to its Web site. The fashion-forward site will allow customers to track fashions, search for product availability and be notified when the merchandise arrives at a nearby store.

Dots customers are on the cutting edge of technology and they demand interactivity and innovation as they browse online. The Company strived to exceed her expectations by creating a unique digital experience to strengthen customer satisfaction and loyalty.

Dots.com hosts an every day Fashion Party infusing a mix of branding, fresh fashions and interactive features including the "Click It & Track It" technology. Customers can log on to site and with just one click, check for product availability at store locations within a 10 mile radius. If a particular product is not yet available, customers can request an email be sent to notify them when the merchandise is available to purchase. This tool will not only help bring customers in to a Dots store, but it is also tailored made for a female audience.

"We are thrilled with the launch of the new web feature and the opportunity to develop long lasting relationships with the Dots digital customer," said Rick Bunka, Dots President. "This is another way to connect with our fashion conscious, trend savvy customers and delivering what our customers really want – the opportunity to know when her favorite fashions are at her favorite store."

"In addition to our every day low price and fashion-focused messaging, the Web site's new digital functionality demonstrates the company's fashion expertise in the retail marketplace," said Bunka. Dots partnered with Denver-based digital advertising agency, Xylem, to design the compelling online functionality.

Dots LLC


Must ReadView All

Textiles | On 21st Jul 2017

No shortage of cotton & yarn in country: Minister

There is no shortage of cotton and yarn in the country, and the...

Textiles | On 21st Jul 2017

CAI revises 2016-17 cotton crop to 337.25 lakh bales

Cotton Association of India (CAI) has upwardly revised cotton crop...

Textiles | On 21st Jul 2017

GST hits carpet industry, 5,000 units may shut down: CEPC

The handmade carpet industry has been affected badly following the...

Interviews View All

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X