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CoChineChine grows business with Eurostop retail solution
09
Mar '10
Eurostop has been selected by independent boutique CoChineChine, in Hampstead, London. The boutique's stylish, quirky interior offers a different experience to the high street, stocking handpicked designer clothing ranges, as well as limited edition soft leather handbags, belts and accessories. Since implementing Eurostop's retail solution, e-rmis and e-pos at till point in store, the boutique claims more efficient stock management and increased sales through better merchandising.

CoChineChine selected Eurostop's solution for its proven credentials from existing retail customers, having extensively researched different retail solutions on the market. The store is using e-rmis and e-pos, to manage and track its wide range of stock items. Since opening, the store has built up an established regular clientele and will be using the Eurostop customer loyalty feature to keep customers updated of promotions and new ranges.

Mel Chan, Director and Owner of CoChineChine commented, “We did a lot of research before we found the right solution – Eurostop's system was exactly what we were looking for. It is easy to use, but has all the features that we need to support the business. We have much better visibility and control of our stock, which has helped with our buying.

“We can now see which lines are selling and are more popular, tailor our merchandising and keep our customers interested and coming back regularly to view new lines. It has also helped with our planning and budgeting as we look forward. We have plans to expand the business and wish to enable our customers to buy over the internet. The online store will be fully integrated with the Eurostop system.”

Phillip Moylan, Sales and Marketing Manager at Eurostop said; “Independent retailers often have a flair for instinctively knowing what their customers like and what will sell. CoChineChine has already established a reputation amongst its clients for providing something a little different and has successfully built up its business. Eurostop's retail solution is easy to use, yet provides all of the features that will enable the business to grow to the next stage – streamlining stock management to increase sales and improve customer service - and it will support the store's growth plans with an e-commerce site.”

Located in Hampstead, London, CoChineChine is a unique independent boutique that offers something a little different. Its stylish interior offers a different experience to the high street, stocking handpicked designer ranges. It is the exclusive stockist of a new range from Repetto CoChineChine, the ballet pump redesigned by jewellers Scott Wilson, Florian Ladstatter and Ligia Dias.

Eurostop

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