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Bonobos implements Gerber Technology's YuniquePLM
20
Apr '10
Gerber Technology, a business unit of Gerber Scientific, Inc. and a world leader in automated CAD/CAM and PLM solutions for the apparel and flexible materials industry, announces that fast-growing internet retailer Bonobos, Inc. has selected the YuniquePLM product lifecycle management (PLM) software solution for implementation at its New York headquarters. Specializing in better fitting men's clothes, the company is deploying the new software to streamline operations and enable more efficient growth and product line expansion.

"We are projecting that our business will double in 2010," noted Michael Hondorp, Senior Manager PR/Marketing at Bonobos. "To achieve this, we are significantly expanding into new product categories and constantly innovating with all our products. YuniquePLM will help our product team better organize and simplify the development process. While PLM will naturally aid our design and development efforts, we are also looking to leverage it to enhance customer service and marketing functions. This will help us achieve efficient, state-of-the-art processes in all areas of our business."

Bonobos accomplishes all design and product development with an in-house product team. Finished products are sourced globally from best-in-class production facilities in close proximity to primary fabric sources. A nimble company with an entrepreneurial spirit, Bonobos releases new products and styles through its online channel as frequently as once or twice per week.

With such profound growth and rapid change, Bonobos product teams will benefit greatly from the use of digital libraries within YuniquePLM that provide instant access to artwork and color palettes. All materials and product information generated throughout the concept-to-delivery lifecycle are easily managed within YuniquePLM. Digital line lists will allow flexible views and assortments for organizing fast-paced new product deliveries. The system will keep all teams up-to-date and working from the same page by making this mission critical information easy to access and search through a standard internet browser. Because both PC and Mac computers are used throughout the company, the native compatibility to both systems is a true value-add.

According to Bonobos Vice President of Production Liz Hershfield, "YuniquePLM is a design-driven product that is extremely friendly to the user. We saw it as more fluid and flexible than other systems we evaluated. We look forward to empowering our product team with this exciting technology."

The YuniquePLM application is built on Microsoft .NET Framework and utilizes SQL Server to deliver an economical, easy-to-use and implement solution that can be configured to meet the changing needs of growing companies like Bonobos. Implementation of the new system is scheduled to begin in April.

"We are pleased to be selected by Bonobos," said Bill Brewster, President, Gerber Software Solutions, Gerber Technology. "We look forward to providing the technology platform this fast-growing company needs to support current plans and to leverage the opportunities of a promising future."

Gerber Scientific Inc


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