Home / Knowledge / News / Information Technology / Francesca's to increase revenues with MarketLive IMM Suit
Francesca's to increase revenues with MarketLive IMM Suit
10
May '10
MarketLive, Inc., the leading eCommerce software and service provider for midsized specialty retailers, announced that Francesca's Collections, one of the fastest-growing women's fashion retailers in the United States, has selected MarketLive to build a new eCommerce website. After an extensive evaluation process that started with 20 vendors, Francesca's selected MarketLive for its proven expertise with specialty retailers and robust eCommerce functionality "out of the box." Francesca's also cited MarketLive's total-solution approach that comprises technology, services, and deep partnerships with retailers to grow successful eCommerce businesses.

Built on the MarketLive v5.7 Intelligent Commerce Platform, the new site will enable Francesca's to increase revenues with MarketLive's Intelligent Marketing and Merchandising (IMM) Suite. MarketLive IMM Suite is a set of integrated segmentation, personalization, alerting, email, and search engine optimization (SEO) technologies that attract the right customers and reach individual shoppers with relevant emails and offers. Francesca's new site will strengthen the company's brand by reflecting the shopping experience of its 150 boutiques across the country. The new site will also enhance sales by driving customer loyalty through new one-to-one and interactive multichannel marketing programs.

"Our goal is to increase revenues for Francesca's both online and through our boutiques by creating a more robust eCommerce experience for our customers," said Theresa Backes, Vice President of Retail Stores for Francesca's. "After our thorough evaluation process, we are confident that we selected the right eCommerce vendor to help us achieve our objectives. We look forward to leveraging MarketLive's expertise and robust eCommerce solution to grow our business. We believe MarketLive's expertise and technology is an unbeatable combination."

The MarketLive v5.7 Intelligent Commerce platform combines powerful eCommerce software, highly reliable and scalable IT infrastructure, and the ability to easily integrate third-party and custom-built features. Francesca's will also have access to MarketLive Solutions including Intelligent Analytics as well as implementation and support services. Additionally, the retailer will participate in MarketLive Connections, a network of useful connections with similar retailers, partners, and industry experts.

"We welcome Francesca's to our family of apparel retailers and look forward to sharing our expertise and technology with them to help their online business grow," said Mark Pierce, Chief Executive Officer for MarketLive.

MarketLive Inc

Must ReadView All

Textiles | On 26th Apr 2017

Kering's consolidated revenue growth rises 31.2% in Q1

The consolidated revenue growth for luxury group Kering for the first ...

Courtesy: SKF

Textiles | On 26th Apr 2017

SKF brings predictive maintenance for machinery to India

SKF India, a global supplier of bearings, seals, mechatronics,...

Textiles | On 26th Apr 2017

CITA to add insufficiently available fabric in CAFTA-DR

The Committee for the Implementation of Textile Agreements (CITA) has ...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search