Home / Knowledge / News / Information Technology / David's Bridal picks ADS branded credit cards program
David's Bridal picks ADS branded credit cards program
01
Sep '10
Alliance Data Systems Corporation, a leading provider of loyalty and marketing solutions derived from transaction-rich data, announced it has signed a multi-year agreement with David's Bridal, Inc., the nation's leading retailer of bridal and special occasion attire.

David's Bridal enables its customers to coordinate all aspects of their wedding or special event at one convenient location, offering exclusive bridal attire collections, as well as accessories, party and special occasion dresses, invitations, gifts and favors. In addition, through its extensive partner network, David's Bridal also facilitates the coordination of tuxedo rentals, honeymoon planning and photography services.

The company offers personalized service to its customers in more than 300 stores nationwide, as well as 24-7 shopping and wedding coordination online at davidsbridal.com. With over a third of the nation's brides purchasing their gowns at David's Bridal, it has become a clear leader in the wedding industry – and beyond.

Headquartered in Conshohocken, Pa., David's Bridal is also the parent company of Priscilla of Boston, a couture bridal and special occasion attire retailer specializing in high end designer collections in 19 stores nationwide.

Under terms of the agreement, Alliance Data will provide private label credit card services for both David's Bridal and Priscilla of Boston, including account acquisition and activation; receivables funding; card authorization; private label credit card issuance; statement generation; remittance processing; customer service functions; and marketing services.

As part of this private label credit card program, Alliance Data will provide customized marketing communications in support of the card program that are designed to create long-lasting and more engaging customer relationships. As an example, cardholders will receive targeted messages via monthly billing statements throughout their wedding planning process that include welcome kits, appointment reminders, notices of special promotions, and more.

Following the big event, lifestyle marketing could also include communications promoting formal/cocktail attire for other special occasions. Through more relevant and targeted statement communications, the program will support David's Bridal's goals to further enhance its customer relationships, making the brand their go-to destination for all special occasion and party dress needs.

"We believe that by partnering with Alliance Data, we will be able to better assist our customers when making important purchases for milestone occasions like weddings. Through collaborative and strategic direct marketing efforts, it also allows us to establish stronger relationships with our customers that will hopefully increase the likelihood of them coming back to us for future special occasion dress needs." said Senior Vice President and Treasurer Philip Galbo of David's Bridal, Inc. "Through these branded card programs, we're providing greater value to our customers at both David's Bridal and Priscilla of Boston."

Must ReadView All

Courtesy: The Irish News/Christian Cowan (Google)

Fashion | On 24th Feb 2017

Google & Christian Cowan create 'really blue' jeans

Google has partnered with British fashion designer Christian Cowan to ...

Textiles | On 24th Feb 2017

Pakistan's textile exports down 1.54% in July-Jan FY17

The value of textile and garment exports made by Pakistan decreased...

Textiles | On 24th Feb 2017

Indian economy to touch $5 tr by FY2025: Morgan Stanley

Driven by supportive demographics and government's policies, the...

Interviews View All

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search