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Maple Lake gears up for global expansion with new Chief
Sep '10
Maple Lake Ltd has announced that Mark Stone, who has served as managing director of the company's United Kingdom and European operations since December 2009, has been promoted to chief executive officer. The company made additional changes, including naming Stuart Aldridge as chief marketing officer.

“We chose to name Mark Stone as CEO because of his extraordinary and adept skills to run a global organisation,” said Stuart Aldridge, who has served as Maple Lake CEO since the company's formation in 2000. “By changing his role to CEO leverages our collective strengths to grow our business worldwide and best serve our clients.” Since January 2010, Maple Lake has signed Levi Strauss & Co. and the adidas Group, among others.

Stone joined Maple Lake in 2009 as its U.K managing director. He was—and remains—based in the company's Leicester, U.K., office. He plans active participation and presence at the company's Markham, Ontario, headquarters as well. Stone's experience includes retail and technology. He has served in senior positions at IT companies and retailers, including Compass Software (now part of Torex Retail), Next, Sears and Sports Division. He also managed numerous IT projects for Marks & Spencer, House of Fraser and Nike, among others.

“Extraordinary opportunity, extraordinary company, that's what I believe about Maple Lake,” said Stone. “Our executives understand the ultimate imperative, which is to give customers what they need and to deliver what retail planners and merchandisers really need from a software vendor. These changes reflect those commitments.”

Maple Lake's executive team includes:
• Mark Stone, CEO
• Stuart Aldridge, chief marketing officer
• Neil Coulton, president and chief financial officer
• Gordon Macdonald, chief technology officer
• Bob Jolley, group commercial director

Maple Lake Ltd. is a software and services provider for specialty retailers worldwide. The company offers QuickAssortment, QuickAllocation and QuickAnalytics, a set of applications that refines assortment management, allocation planning and Open To Buy efforts for maximum sales and profitability.

The company's customers represent 10,000-plus retail locations, including adidas Group, Aeropostale, Arcadia Group, Barneys New York, Columbia, Levi Straus & Co. and Steve Madden, among others. Maple Lake, a privately held company formed in July 2000, is based in Markham, Ontario, Canada, with offices in the United Kingdom and Australia.

Maple Lake is a leading provider of merchandise assortment and allocation solutions to the retail market. This international software business is a specialist in the fashion and retail sectors, with a strong track record of taking an innovative approach to providing practical retail solutions.

Maple Lake Ltd

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