Home / Knowledge / News / Information Technology / Tag technology to enrich shopping experience for Jones customers
Tag technology to enrich shopping experience for Jones customers
09
Sep '10
Jones New York, a division of Jones Apparel Group, announced the opening of an innovative in-store experience at Macy's Herald Square in New York City. The Jones New York section of Macy's will feature a smart store design and offer smart-phone content created to enrich the shopping experience for Jones customers. This marriage of technology and store design is a first for the Jones New York shop on 3 at Macy's Herald Square.

Jones New York created this space to reflect the company's "Empowering Your Confidence" campaign, which is a broad national initiative celebrating the brand's over 35 years of empowering women's lives and successes through style. The Jones New York shop features an intuitive store design that guides shoppers to put together a working wardrobe.

Susan Metzger, Chief Executive Officer of Women's Wholesale Sportswear said, "Our new shop is visual, powerful and completely aligns with our empowerment platform. The shop is a gateway to an enhanced shopping experience from suiting to separates to our Easy Care wardrobe solution pieces. Being able to deliver video content directly at point-of-sale is an exciting new feature we feel will resonate with our customers."

Senior Vice President and General Manager of Macy's Herald Square, Patti Lee, said "Macy's Herald Square is a destination for shoppers who are looking for exclusive and national brands, terrific values and a true New York shopping experience." She added, "The new Jones New York shop creates an unique retail environment that not only showcases the assortment of one of our core classic sportswear brands but also brings modern mobile technology to enhance the shopping experience right on the selling floor."

Jones New York is one of the first retailers on the better sportswear floor to incorporate Microsoft tag technology into the retail experience. Microsoft tags within the Jones New York shop deliver 25 unique videos; shoppers can download content to their phones as they shop, including a message from Jones New York's' "Empowering Your Confidence" Campaign Ambassador Dee Dee Myers; video quotes of inspirational women from the Jones New York Little Black Book of Career Advice; and style tips from the Jones New York Style Guy, Lloyd Boston.

Consumers will also have an opportunity to view the making of the "Jones New York Empowering Your Confidence" campaign shot by Annie Leibovitz in Grand Central Station through an exclusive behind the scenes documentary.

In celebration of the Empowerment campaign, Jones New York will release a limited edition "Empowerment Scarf" in two color options, which feature the words "Empower" and "Confidence." These scarves will be on sale exclusively at Macy's Herald Square.

Jones Apparel Group Inc

Must ReadView All

Courtesy: BGMEA

Apparel/Garments | On 27th Feb 2017

'Brands & buyers should help Bangladeshi factory owners'

Brands and buyers should come forward to help factory owners in...

Apparel/Garments | On 27th Feb 2017

Myanmar sets up new committee to revise minimum wage

The Government of Myanmar has set up a new committee, replacing an...

Courtesy: PT Indonesia Taroko Textile

Textiles | On 27th Feb 2017

Taiwan's Lealea to buy Tarako textile plant in Indonesia

Taiwan based textile manufacturer Lealea Enterprise Company, one of...

Interviews View All

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search