Home / Knowledge / News / Information Technology / Bluefly incorporate ScanLife mobile barcode technology
Bluefly incorporate ScanLife mobile barcode technology
02
Oct '10
Bluefly, Inc., a leading online retailer of designer fashion and accessories, announced that it has incorporated mobile barcode technology from Scanbuy, Inc. into its recently launched television advertising campaign, Closet Confessions. The Closet Confessions advertisements, which launched on Bravo media's various platforms earlier this month, are a series of 45-second spots that feature celebrities giving tours of their closets and sharing stories about their lives.

The ScanLife mobile barcodes, or “Quick Response” codes, will appear in the ads through November, giving viewers instant access to additional video content or a $30-off coupon when they scan the codes with their camera phones using a barcode scanning application.

“Bluefly has been looking for new and innovative ways to approach television advertising and to engage our fashionista consumers in a more dimensional and measurable way,” says Bradford Matson, Bluefly's Chief Marketing Officer.

“We were excited to bring the Closet Confessions episodes to television earlier this month, and have been thrilled with the response from Bravo's audience to the campaign. Now, by incorporating ScanLife mobile barcode technology into the ads, we are taking Closet Confessions one step further by providing viewers with a unique call to action that allows them to instantly access exclusive content and special offers from their phones while they are watching TV.”

This campaign marks the first time that a retailer in the United States has used Quick Response (QR) codes on television. Bluefly's Closet Confessions ads featuring the QR codes, which are issued and managed with Scanbuy's technology, will run through November on Bravo programming, including original airings, and select re-airings of the Emmy-winning series Top Chef, The Real Housewives of D.C., The Real Housewives of Atlanta, Flipping Out, and the new Top Chef Just Desserts.

“We are thrilled to be working with Bluefly on such an innovative and truly breakthrough application for our technology,” said Mike Wehrs, Chief Executive Officer of Scanbuy. “Linking viewers directly to mobile content from a mass media is extremely compelling, especially as consumers are spending more time on their mobile device for entertainment and shopping. The fact that the technology is now being used on television, really demonstrates the explosive growth we have seen this past year.”

Scanbuy Inc


Must ReadView All

Sri Lanka’s apparel exports rise after EU GSP+ reinstatement

Apparel/Garments | On 18th Nov 2017

Sri Lanka’s apparel exports rise after EU GSP+ reinstatement

Sri Lanka’s apparel exports from January to September 2017 has...

Bangladesh plans 2 leather estates in Rajshahi, Chittagong

Apparel/Garments | On 18th Nov 2017

Bangladesh plans 2 leather estates in Rajshahi, Chittagong

Bangladesh Prime Minister Sheikh Hasina has said two more leather...

ASEAN, Hong Kong sign free trade agreement

Textiles | On 18th Nov 2017

ASEAN, Hong Kong sign free trade agreement

The Association of Southeast Asian Nations (ASEAN) and Hong Kong...

Interviews View All

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search