Home / Knowledge / News / Information Technology / Common People brings uncommon experience with RFID
Common People brings uncommon experience with RFID
20
Dec '10
UPM Raflatac and Digilogics SA. de CV. are pleased to announce their partnership with Common People, an exclusive retailer in Mexico City, Mexico, that serves not only as a showcase concept store for the city's best art and design, but also as a real-life demonstration of how RFID technology can transform customer-facing retail processes.

Common People is the first independent merchant in Mexico to implement a comprehensive item-level RFID solution that uses interactive sales tools to cross-sell and up-sell merchandise, both in individual departments and in smart fitting rooms, while providing the store's owners and micro-retailers with rich insights into customer behavior and preferences.

Located in an historic California colonial-style mansion on Emilio Castelar Street in the exclusive Polanco neighborhood of Mexico City, Common People offers a thoroughly uncommon shopping experience. Visitors can browse amongst carefully curated luxury goods from 40 leading brands, including global designers Caroline Herrera Bridal, Comme des Garçons, Dior and Prada, as well as select national designers. The store features a wide array of different departments operated by individual micro-retailers, who sell unique and limited-edition goods in an intimate retail environment that has been outfitted with custom art, furniture and shelving.

All goods are unobtrusively tagged with UPM Raflatac UHF RFID tags, including ShortDipole hangtags, which are used for apparel; ShortDipole tags, which are used for books and shoes; Trap tags, which are used for media, books, jewelry and cosmetics; and Web tags, which are used for sunglasses. Implementing item-level tagging not only streamlines inventory taking, goods restocking and checkout processes, but also enables the delivery of a personalized shopping experience to the store's customers.

The RFID solution, which was designed and integrated by Digilogics, includes two RFID printers from Zebra Technologies Corporation; a hand-held RFID reader and two RFID-enabled point-of-sale stations from Convergence Systems Limited; inventory management software from EnaSys, LLC; and interactive sales tools from 5Stat, including a smart display and fitting room.

The smart display offers an interactive mirror that provides product information and a built-in camera customers can use to take pictures and e-mail them to others for shopping advice. Meanwhile, the RFID-enabled smart fitting room is outfitted with an interactive touchscreen that allows shoppers to scan goods for additional product information, browse complementary items and electronically request that additional merchandise be delivered for their review. These requests are sent automatically to sales employees' PDAs, enabling them to deliver superior customer service. The integrated RFID solution not only provides data on current inventory positions and item sales, but also which goods were handled, but not purchased. These insights allow Common People's owners and micro-retailers to optimize their purchasing and merchandising strategies on an ongoing basis.


Must ReadView All

Textiles | On 24th Jun 2017

Applied DNA to tag cotton for 2017/18 US ginning season

Applied DNA, provider of DNA-based supply chain security,...

Apparel/Garments | On 24th Jun 2017

NPD Group launches Trend Tracker for apparel trends

Global information company the NPD Group has launched Trend Tracker,...

Textiles | On 24th Jun 2017

Cotton USA’s first innovation competition in UK ends

Cotton USA has announced the successful close to its first innovation ...

Interviews View All

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search