Home / Knowledge / News / Information Technology / Shirt Scan unlocks new opportunities for consumer engagement
Shirt Scan unlocks new opportunities for consumer engagement
28
Dec '10
Anvil Knitwear, a leading manufacturer of socially and environmentally responsible apparel and accessories, launched Shirt Scan, an iPhone application that allows retailers, brands and consumers to deliver multimedia content via apparel to their target audiences.

Through the use of QR (Quick Response) codes applied directly on the shirt, label or hang tag, Shirt Scan can be customized based on brand, customer, retailer or campaign, delivering a unique consumer experience in the form of articles, photos, and videos.

"Through Shirt Scan, we're enhancing the way consumers interact with their products and services, creating a digital platform for apparel and thus improving their experience with the clothing they wear, " said Anthony Corsano, President & CEO of Anvil Knitwear. "Shirt Scan also offers brands and retailers a unique and customizable digital marketing opportunity, using apparel as a storytelling tool for content specific to any company or campaign."

The Shirt Scan application can be downloaded for free from Apple's iPhone App Store or shirtscan.com. A user can then scan a t-shirt with his/her Shirt Scan QR Code and unlock the content behind that shirt, creating a virtual closet of products.

For Anvil products, Shirt Scan will allow consumers to trace the origins of their products with mobile technology, creating an abbreviated version of TrackMyT.com, which Anvil developed for youth ages two to twelve that chronicles the life cycle of a t-shirt from seed to store.

The web platform and technology used for Shirt Scan iPhone App was created by AgencyNet, an award-winning digital creative agency that specializes in consumer insight, brand strategy and digital technology.

"Shirt Scan unlocks new opportunities for consumer engagement. When we approached this project, we saw the t-shirt as not just a product, but also an identifier. It signifies a brand's biggest fan. With Shirt Scan, brands can speak directly to those individuals using the power of digital." says Adam Lauer, Account Manager at AgencyNet.

Anvil Knitwear is a leading manufacturer of innovative, high-quality, eco-friendly apparel and accessories and the largest consumer of U.S. organic cotton. With a proven record in engaging in responsible business practices, Anvil has recently partnered with nonprofit organizations such as the Jane Goodall Institute, TED, Earth Day Network and the Coalition for Rainforest Nations.

Anvil Knitwear Inc

Must ReadView All

Textiles | On 22nd Feb 2017

Bangladesh exporters want duty-free access to US, Brazil

Garment and apparel exporters of Bangladesh are seeking duty-free...

Textiles | On 22nd Feb 2017

India to produce 341 lakh bales cotton in 2016-17: CAI

The Cotton Association of India (CAI) has maintained in its January...

Textiles | On 22nd Feb 2017

'India to be self-sufficient in silk production by 2020'

Indian could be self-sufficient in silk production by the year 2020...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search