Home / Knowledge / News / Information Technology / Invodo & Unbound eCommerce video technology for Moosejaw
Invodo & Unbound eCommerce video technology for Moosejaw
01
Mar '11
Invodo, the only full-service eCommerce video partner for online retailers, and mobile eCommerce experts, Unbound Commerce, announced that Moosejaw Mountaineering has partnered with both companies to implement eCommerce video on its mobile retail site. Moosejaw, the outdoor gear and apparel retailer known for its innovative and off beat marketing strategies, is implementing mobile video as an extension of a broader online video initiative.

“Video has the ability to tell a story that simple text and images cannot begin to convey,” said Craig Wax, CEO of Invodo. “The videos Moosejaw has produced with the Invodo team are the perfect mix of quirky and informative, allowing the customer to actually enjoy the process of gathering knowledge to make a buying decision. Now, that experience won't be any different for customers shopping from their mobile devices.”

Invodo, a full service eCommerce video solution provider, creates high-quality content at scale and develops leading technology to implement and deliver online product video on retail sites and other points of consumer influence. Moosejaw is working with Invodo to create unique video content for its top products on the site and optimize the videos for additional syndication through social media sites like YouTube and Facebook.

“Moosejaw is a wonderfully innovative retailer. It's no surprise that it is leading the charge in introducing the convenience of eCommerce video to its mobile customers,” said Keith Leitzke, Chief Marketing Officer of Unbound Commerce. “Both mobile and video are major trends in retail so the convergence of the two will be tremendously powerful.”

Mobile Presence from Unbound Commerce provides a deeply integrated way for retailers to deliver a great mobile user experience to their customers and to deliver excellent sales results for their business. By leveraging the Unbound Commerce Mobile Presence platform, the Invodo produced Moosejaw videos will now be optimized for delivery to Moosejaw's mobile sites, allowing customers shopping from their mobile devices to also experience the benefits of seeing the products in action.

“Implementing video on our mobile site was a no brainer, as our customers expect a great shopping experience in the palm of their hands,” said Eoin Comerford, SVP of Marketing and Technology at Moosejaw. “Combined with Unbound Commerce, Invodo's complete video solution delivers what our customers want.”

Invodo helps online retailers sell more through the power of video. A full-service eCommerce video solution, Invodo creates high-quality product video at scale and develops retail-focused technology to influence consumers where it matters most. Invodo videos increase sales conversion rates, reduce returns and drive site traffic for customers, including Internet 500 retailers and major brands.

Moosejaw offers products from leading outdoor manufacturers including The North Face, Arc'teryx, Patagonia, Mountain Hardwear, and Black Diamond as well as under its own Moosejaw brand. The company serves a diverse customer base including serious outdoor enthusiasts, active individuals pursuing an outdoor lifestyle, and high school and college students who are passionate about the Moosejaw brand.

Unbound Commerce has pioneered mobile commerce solutions for retailers. We provide companies with new revenue opportunities from consumers who want access to their favorite retailers anytime and anywhere.

Invodo


Must ReadView All

ITC, ICS tie up to help Moroccan textile value chain

Textiles | On 21st Apr 2018

ITC, ICS tie up to help Moroccan textile value chain

The International Trade Centre (ITC) has partnered with ICS, which...

Bangladesh garment manufacturers call for fair pricing

Apparel/Garments | On 21st Apr 2018

Bangladesh garment manufacturers call for fair pricing

Bangladesh garment manufacturers want a ‘commensurate adjustment’ by...

Pak ministry proposes extension to PM package for 2018-19

Textiles | On 21st Apr 2018

Pak ministry proposes extension to PM package for 2018-19

Pakistani textile ministry has reportedly proposed extending the...

Interviews View All

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Urmil Arya

Sushila International, a well established textile organisation established ...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search