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Invodo & Unbound eCommerce video technology for Moosejaw
Mar '11
Invodo, the only full-service eCommerce video partner for online retailers, and mobile eCommerce experts, Unbound Commerce, announced that Moosejaw Mountaineering has partnered with both companies to implement eCommerce video on its mobile retail site. Moosejaw, the outdoor gear and apparel retailer known for its innovative and off beat marketing strategies, is implementing mobile video as an extension of a broader online video initiative.

“Video has the ability to tell a story that simple text and images cannot begin to convey,” said Craig Wax, CEO of Invodo. “The videos Moosejaw has produced with the Invodo team are the perfect mix of quirky and informative, allowing the customer to actually enjoy the process of gathering knowledge to make a buying decision. Now, that experience won't be any different for customers shopping from their mobile devices.”

Invodo, a full service eCommerce video solution provider, creates high-quality content at scale and develops leading technology to implement and deliver online product video on retail sites and other points of consumer influence. Moosejaw is working with Invodo to create unique video content for its top products on the site and optimize the videos for additional syndication through social media sites like YouTube and Facebook.

“Moosejaw is a wonderfully innovative retailer. It's no surprise that it is leading the charge in introducing the convenience of eCommerce video to its mobile customers,” said Keith Leitzke, Chief Marketing Officer of Unbound Commerce. “Both mobile and video are major trends in retail so the convergence of the two will be tremendously powerful.”

Mobile Presence from Unbound Commerce provides a deeply integrated way for retailers to deliver a great mobile user experience to their customers and to deliver excellent sales results for their business. By leveraging the Unbound Commerce Mobile Presence platform, the Invodo produced Moosejaw videos will now be optimized for delivery to Moosejaw's mobile sites, allowing customers shopping from their mobile devices to also experience the benefits of seeing the products in action.

“Implementing video on our mobile site was a no brainer, as our customers expect a great shopping experience in the palm of their hands,” said Eoin Comerford, SVP of Marketing and Technology at Moosejaw. “Combined with Unbound Commerce, Invodo's complete video solution delivers what our customers want.”

Invodo helps online retailers sell more through the power of video. A full-service eCommerce video solution, Invodo creates high-quality product video at scale and develops retail-focused technology to influence consumers where it matters most. Invodo videos increase sales conversion rates, reduce returns and drive site traffic for customers, including Internet 500 retailers and major brands.

Moosejaw offers products from leading outdoor manufacturers including The North Face, Arc'teryx, Patagonia, Mountain Hardwear, and Black Diamond as well as under its own Moosejaw brand. The company serves a diverse customer base including serious outdoor enthusiasts, active individuals pursuing an outdoor lifestyle, and high school and college students who are passionate about the Moosejaw brand.

Unbound Commerce has pioneered mobile commerce solutions for retailers. We provide companies with new revenue opportunities from consumers who want access to their favorite retailers anytime and anywhere.


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