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Strawberrysoup to develop Iron Fist website
23
Mar '11
The UK distributors of clothing and footwear brand Iron Fist have selected South Coast web and design consultants Strawberrysoup to create and develop the next phase of their online marketing strategy.

Devised by two friends in San Diego in 2001, whose first outlet was the boot of one of their cars, Iron Fist is the hottest brand to hit the young fashion industry, with global distribution and retailers in nearly every major city in the world. The Iron Fist range of clothing and footwear is rich in design for men and women that want something that is different.

With astounding artwork inspired by underground street artists, Iron Fist's raw impulsive designs - featuring a mixture of bright colours, glam rock, animal motifs and strong prints - have wowed their audience into submission. The brand is regularly featured in the most popular magazines, and is worn by celebrities such as Jack Osborne, Emelda May, Taylor Swift, Katie Price, Avril Lavigne and My Chemical Romance to name a few.

The new website will introduce elements of interactivity and e-commerce to service and engage with the distributors' B2B and B2C markets, as well as showcasing the company's distinctive range. With consumers and retailers increasingly wanting to find their products by searching online, Iron Fist have identified an opportunity to make them more widely available and build an even stronger brand identity within the fashion industry.

Neil Dennis Business Development Director, Strawberrysoup said, “We are excited and flattered to be entrusted with the online face of Iron Fist for the UK. The project brings together our two core strengths of design innovation and online marketing expertise, plus the challenge of delivering measurable returns in the competitive marketplace of fashion.”

Chris Sheath, Finance Director of Iron Fist said, “Having completed a thorough selection process, Iron Fist selected Strawberrysoup because of their proven ability to deliver creative, commercial and robust e-commerce solutions”.

He added that the Iron Fist management team felt very confident that the company would have a strong long-term relationship with Strawberrysoup to create an online experience that will deliver enormous benefits to its growing customer base.

The new Iron Fist website will launch in August 2011.

Strawberrysoup


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