Home / Knowledge / News / Information Technology / Strawberrysoup to develop Iron Fist website
Strawberrysoup to develop Iron Fist website
23
Mar '11
The UK distributors of clothing and footwear brand Iron Fist have selected South Coast web and design consultants Strawberrysoup to create and develop the next phase of their online marketing strategy.

Devised by two friends in San Diego in 2001, whose first outlet was the boot of one of their cars, Iron Fist is the hottest brand to hit the young fashion industry, with global distribution and retailers in nearly every major city in the world. The Iron Fist range of clothing and footwear is rich in design for men and women that want something that is different.

With astounding artwork inspired by underground street artists, Iron Fist's raw impulsive designs - featuring a mixture of bright colours, glam rock, animal motifs and strong prints - have wowed their audience into submission. The brand is regularly featured in the most popular magazines, and is worn by celebrities such as Jack Osborne, Emelda May, Taylor Swift, Katie Price, Avril Lavigne and My Chemical Romance to name a few.

The new website will introduce elements of interactivity and e-commerce to service and engage with the distributors' B2B and B2C markets, as well as showcasing the company's distinctive range. With consumers and retailers increasingly wanting to find their products by searching online, Iron Fist have identified an opportunity to make them more widely available and build an even stronger brand identity within the fashion industry.

Neil Dennis Business Development Director, Strawberrysoup said, “We are excited and flattered to be entrusted with the online face of Iron Fist for the UK. The project brings together our two core strengths of design innovation and online marketing expertise, plus the challenge of delivering measurable returns in the competitive marketplace of fashion.”

Chris Sheath, Finance Director of Iron Fist said, “Having completed a thorough selection process, Iron Fist selected Strawberrysoup because of their proven ability to deliver creative, commercial and robust e-commerce solutions”.

He added that the Iron Fist management team felt very confident that the company would have a strong long-term relationship with Strawberrysoup to create an online experience that will deliver enormous benefits to its growing customer base.

The new Iron Fist website will launch in August 2011.

Strawberrysoup


Must ReadView All

Robert Lighthizer speaking at the opening of the ministerial plenary of the 16th Forum of AGOA, in Lome. Courtesy: US Embassy in Togo

Textiles | On 17th Aug 2017

US committed to Africa, Lighthizer tells AGOA forum

The United States and Africa can jointly create a better business...

Textiles | On 17th Aug 2017

Sri Lankan textile exports down 4.1% in May 2017

After showing positive trend for two consecutive months, Sri Lankan...

Courtesy: CBEC

Textiles | On 17th Aug 2017

E-commerce firms need to file monthly statements: CBEC

India’s Central Board of Excise and Customs (CBEC) has clarified that ...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
66.7%
No
18.5%
Skip
14.8%

Total Votes: 27

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
37.0%
No
40.7%
Skip
22.2%

Total Votes: 27

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
81.5%
No
7.4%
Skip
11.1%

Total Votes: 27

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
55.6%
No
11.1%
Skip
33.3%

Total Votes: 27


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X