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MI9 Merchant for swimwear & resortwear retailer
Mar '11
MI9 announced that EVERYTHING BUT WATER has selected MI9 Business Intelligence, Merchant, and Intelligent Allocation, the industry-leading Merchandise Management System with built in Retail Analytics, from MI9, to support their store and e-commerce businesses.

EVERYTHING BUT WATER, the nation's largest specialty retailer of women's swimwear and resortwear, operates approximately 60 stores nationwide, delivering a unique shopping experience and all the accessories needed for a visit to the beach. For more than 25 years, Everything But Water's broad merchandise selection has focused on key fashion trends and designers, including such distinguished names as Betsey Johnson, Michael Kors and Trina Turk, as well as emerging designers from around the world. In addition to its store presence, Everything But Water offers a full range of services including online shopping, personalized swimwear consultations, fit parties and special orders.

For Everything But Water, having the systems in place to support its current business and future growth is critical. Central to the selection process was finding comprehensive merchandise and analytics systems that were seamlessly integrated, would draw from a single data source and could manage both brick and mortar and e-commerce operations. It was also critical that these systems be extremely agile to accommodate new business processes without extensive system oversight.

In the words of Everything But Water Chairman, Randall Blumenthal: “The purchase of women's swimwear is very personal. Our ability to deliver a unique customer experience is highly dependent on having a reliable and agile technology infrastructure. We assessed a number of vendors and ultimately selected MI9 as our IT partner due to its innovative and cost effective merchandising / BI solution. Importantly, we also believe the personnel at MI9 complement their product's functionality with a thorough and professional approach.”

Mike Burge, MI9's CEO commented: “We are delighted by Everything But Water's decision to implement MI9 Merchant with integrated BI and our advanced Intelligent Allocation. The company will now have a single data set providing comprehensive visibility across stores and e-commerce channels. MI9 systems are well positioned to provide complete financial visibility into product cost, insuring that Everything But Water's seasonal merchandise offerings stay fresh and deliver maximum results to the business.”

Everything But Water delivers a swimwear shopping experience like no other. Store associates use their expansive knowledge of trends, silhouettes and fashion to outfit women in wardrobes that flatter and inspire confidence. Everything But Water's broad merchandise selection focuses on key trends and designers including such distinguished names as Michael Kors, Trina Turk, Betsey Johnson, Juicy Couture, Becca, Gottex and La Blanca, as well as emerging new designers from around the world.

MI9 Inc

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