Home / Knowledge / News / Information Technology / Multichannel retailers have loyal & repeat customer base - MD, Retail Assist
Multichannel retailers have loyal & repeat customer base - MD, Retail Assist
09
May '11
Alan Morris, MD - Retail Assist
Alan Morris, MD - Retail Assist
Multichannel retailing offers customers more than one way of selling, for instance; a web site in addition to the normal retail store. It gives more opportunities to retailers to interact with the customers and promote their products.

A recent market survey states that retailers, who had an online presence apart from their retail stores, reported increased sales revenue, with 52% of their sales done online. Similarly, retailers, who had only online sales without a retail store network, gained only 31% of internet sales. This clearly indicates that for more successful retailing, a retailer needs both physical and online presence.

Alan Morris, Managing Director & Co-Founder, Retail Assist Ltd in an exclusive interaction with Fibre2Fashion asserts by saying, “Multichannel retailers can have a more loyal and repeat purchase customer base, as consumers are able to access the retailer via various channels. With this evidence of increased revenue, it is no wonder that retailers are putting effort into developing and integrating numerous channels.”

He further added, “It could be argued that the holy grail of multichannel retail is when prices are consistent across every channel; even for the likes of delivery.”

When asked about the practical feasibility of multichannel process he said, “Many big-box retailers are able to offer merchandise online, and give the consumer the choice between goods being delivered to their home, or to their local store. Methods such as 'click and collect' are becoming more prevalent in today's retail environment, which enable more than one of the retailer's channels to be utilized by the consumer over the course of their purchase.”

Finally, when asked about the challenges facing this process, the energetic MD said, “The primary challenge faced by multichannel retailers is maintaining the consistency of service, and delivery across different sales channels. Another challenge facing multichannel retailers is the integration of their different channels.”

Click here to read the complete article.

Fibre2fashion News Desk - India


Must ReadView All

US merchandise trade with India, 2012–16; Courtesy: USITC

Textiles | On 27th Jul 2017

India becomes US’ 9th largest trading partner in 2016

In 2016, India became the United States’ 9th-largest single-country...

Textiles | On 27th Jul 2017

GST will lead to further increase of MMF prices

The Goods & Services Tax (GST) rolled out on July 1, 2017 is not...

Textiles | On 27th Jul 2017

Global yarn production improved 30% q-o-q in Q1: ITMF

In the first quarter of 2017, global yarn production rose by almost...

Interviews View All

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X