Home / Knowledge / News / Information Technology / Vanity site gets tailored for better customer experience
Vanity site gets tailored for better customer experience
24
May '11
Vanity, a specialty retailer of apparel for fashion conscious young women, announces the re-launch of their online store, evanity.com. Vanity turned to Lyons Consulting Group (lyonscg), the premier eCommerce design, development and support firm, to upgrade the Vanity site by positioning them on the Magento Enterprise platform and add specific features to improve usability for both the customer and the company.

“Our previous platform was cumbersome and the limited customer service and outdated features made us realize we needed something new,” said Stephanie Blair, eCommerce Manager at Vanity. “Lyons Consulting Group has been a key partner during this transition.”

In order to accommodate the multiple key features that Vanity was requesting within an expedited timeframe, lyonscg first needed to move their entire site over to the Magento Enterprise edition which contains many intricate functionalities and features designed specifically to improve user experience. Along with moving their site to a more customizable platform, lyonscg was able to tailor several other extensions for Vanity including:

• Integration of an order management system to improve efficiencies through real time projections of inventory, logistics and sales
• Installation of new wireframes for efficient navigation and a more logical layout, making it easier for customers to shop and purchase on the site
• Implementation of a quick view option to allow users a pop-up snapshot of a selected product and add to cart capability without navigating to a new page

“The lyonscg team puts a lot of effort into making sure our projects run smoothly and our clients are satisfied from beginning to end,” said Rich Lyons, President and Founder of Lyons Consulting Group. “We are eager to see the positive results that come from Vanity's new site.”

Vanity Shop of Grand Forks, Inc. is a privately owned mall based specialty retailer. The stores, which operate under the name "Vanity," offer affordable apparel and accessories targeted to fashion conscious young females. With approximately 200 store locations located in 27 states across the United States, Vanity strives to provide its customers with an attractive and relevant shopping environment assisted by friendly and knowledgeable fashion consultants.

Lyons Consulting Group (lyonscg)


Must ReadView All

Israeli minister announces tax cuts on consumer goods

Apparel/Garments | On 14th Dec 2017

Israeli minister announces tax cuts on consumer goods

The Israeli Government will slash taxes by $227 million, finance...

Courtesy: Kelvin Techstyles

Apparel/Garments | On 14th Dec 2017

Kelvin Techstyles fuses style and function in city apparel

Fusing style and function in outdoor clothing, Roseville,...

India’s WPI inflation for textiles up 0.3% in Nov 2017

Textiles | On 14th Dec 2017

India’s WPI inflation for textiles up 0.3% in Nov 2017

India’s annual rate of inflation, based on monthly wholesale price...

Interviews View All

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search