Home / Knowledge / News / Information Technology / Vanity site gets tailored for better customer experience
Vanity site gets tailored for better customer experience
24
May '11
Vanity, a specialty retailer of apparel for fashion conscious young women, announces the re-launch of their online store, evanity.com. Vanity turned to Lyons Consulting Group (lyonscg), the premier eCommerce design, development and support firm, to upgrade the Vanity site by positioning them on the Magento Enterprise platform and add specific features to improve usability for both the customer and the company.

“Our previous platform was cumbersome and the limited customer service and outdated features made us realize we needed something new,” said Stephanie Blair, eCommerce Manager at Vanity. “Lyons Consulting Group has been a key partner during this transition.”

In order to accommodate the multiple key features that Vanity was requesting within an expedited timeframe, lyonscg first needed to move their entire site over to the Magento Enterprise edition which contains many intricate functionalities and features designed specifically to improve user experience. Along with moving their site to a more customizable platform, lyonscg was able to tailor several other extensions for Vanity including:

• Integration of an order management system to improve efficiencies through real time projections of inventory, logistics and sales
• Installation of new wireframes for efficient navigation and a more logical layout, making it easier for customers to shop and purchase on the site
• Implementation of a quick view option to allow users a pop-up snapshot of a selected product and add to cart capability without navigating to a new page

“The lyonscg team puts a lot of effort into making sure our projects run smoothly and our clients are satisfied from beginning to end,” said Rich Lyons, President and Founder of Lyons Consulting Group. “We are eager to see the positive results that come from Vanity's new site.”

Vanity Shop of Grand Forks, Inc. is a privately owned mall based specialty retailer. The stores, which operate under the name "Vanity," offer affordable apparel and accessories targeted to fashion conscious young females. With approximately 200 store locations located in 27 states across the United States, Vanity strives to provide its customers with an attractive and relevant shopping environment assisted by friendly and knowledgeable fashion consultants.

Lyons Consulting Group (lyonscg)

Must ReadView All

Apparel/Garments | On 18th Jan 2017

Government considering 100% FDI in single brand retail

The Government of India is looking at allowing 100 per cent foreign...

Courtesy: Walmart

Apparel/Garments | On 18th Jan 2017

Walmart to create 34,000 new jobs in the US

The world’s biggest retailer and also the biggest US private sector...

Courtesy: UN Department of Public Information

Textiles | On 18th Jan 2017

World economy expanded by just 2.2% in 2016: UN

The world economy expanded by just 2.2 per cent in 2016, the slowest...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search