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Amnon Shalev to expand OptiTex into European market
14
Jun '11
OptiTex slates itself for a greater level of expansion into Europe with the appointment of Amnon Shalev as the new VP of Sales and Marketing for Europe.

Shalev has solid experience managing and developing direct and indirect sales channels and introducing new technologies for companies such as HP and Kodak where he was instrumental in the development of their product lines. Following Shalev's recent appointment, OptiTex is in the process of nominating new distributors in Europe as part of its recent expansion.

"The appointment of Amnon Shalev is a response to the growing needs and expectations of our various European partnerships." Says Ran Machtinger, CEO of OptiTex. "We will continue to offer unique solutions and promotions, while developing a distribution network that will be closer to the end users"

Shalev has an engineering degree in electrical & control systems and Marketing MBA studies from Henley College in The Netherlands.

Shalev was inaugurated as VP of Sales and Marketing at OptiTex at the Internet Area in Automotive Interiors Expo 2011 on May 17-19, 2011 at the Messe Stuttgart, where he presented OptiTex latest solutions and future markets.

OptiTex develops innovative, user-friendly 2D and 3D CAD solutions for all cut-fabric and fashion-related industries. OptiTex solutions are designed to facilitate collaboration among partners throughout the manufacturing process. OptiTex is also active in e-commerce, providing online sales tools to promote branding and customer loyalty.

OptiTex International Pty Ltd

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