Target is leveraging Avery Dennison's broad UHF RFID portfolio for a variety of category and performance needs, including apparel and a number of home products. In addition, Avery Dennison RFID tags have been seamlessly integrated with current trim products to optimise the branding of the garments being tagged.
"In the apparel industry, having an accurate picture of stock availability is an important driver for retailers to deliver an optimised omnichannel experience. We are honoured to be selected by Target as a key business partner for this initiative," said Bill Toney, vice president for RFID market development at Avery Dennison.
RFID technology uses radio waves to identify and track tags attached to objects and the tags can store information electronically. It is increasingly relied upon by retailers not only for supply chain activity, but also to create a seamless experience for apparel customers, said Avery Dennison in a press release.
Avery Dennison, the world's largest UHF RFID partner in the retail industry with more than 800 patents and applications, is driving much of that technology. (KD)
Fibre2Fashion News Desk – India
Apparel/Garments | On 25th Jun 2018
Italian high-end men's apparel brand Stone Island tops the list of...
Textiles | On 25th Jun 2018
Italy based Tecnorama’s fully-automatic machinery for dispensing...
Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd
Increasing prices and lack of demand main issues facing industry
We constantly communicate with employees at all levels
Online remains the best destination for shopping
Describing itself as the best body shape and garment fit company in the...
Fynd is the central online shopping destination for fashion, offering...
<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...
The Indian market has huge potential in technical textiles, and by far,...
Nature Works LLC
Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...
Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...