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Behen Kuch Bhi Pehen campaign

Max is doing a thematic, women-oriented integrated campaign ‘Behen KuchBhi Pehen’, on Women’s Day. The insight being womenoften hold themselves back from wearing certain styles out of fear ofjudgement. Anything from a comment passed by a peer, or a rule posed by afashion guru, many factors influence a woman while she’s getting dressed.Clothing being a form of expression shouldn’t be impacted by inhibitions of anysort. The brand, through the video, encourage women to leave the rules,judgements, and fears behind, and wear whatever they want to.

By Max Fashion

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