There is a trend gathering steam in the Netherlands, and that is of vintage clothing bound intricately around the concept of sustainability. Hop around to the 'The Ninth', Amsterdam's famous shopping district-deriving its name from the fact that as many as nine lanes around the picturesque canals constitute this famous shopping area where you can walk, browse or just idle at the cafes and watch life hurried yet gently glide by. The Ninth is also home to some of the most popular vintage shops which source good re-wearable clothing and accessories that could have been donated to charities or sold to sorting companies before they reach their quaint doors.

And before the wares find a spot on the various shelves, those-the clothing specially- are repaired and washed. Some of the more popular vintage stores in the city include Bygones Vintage, Episode, Marbles, Laura Dols, Indiana Weg, Zipper, Bijons, 50|50 Reshare. And, of course, there is the IJ Hallen market, counted among the biggest, if not the biggest flea market in Europe.

A strong proponent of the second-hand concept is a studio around Ninth street. You enter a quiet door amidst the hubbub of the marketplace, walk up a darkish, narrow red-carpeted flight of stairs, and as you step into a long spacious room on the third floor, you are greeted by two white cats as they sidle, purr, jump, walk over and around you, and wash themselves unabashedly, even as you hold a conversation, the walls choc-a-bloc with hangers full of clothes, bags, some jewellery and a long table at the centre with some more clothes, sketches, papers, bric-a-brac. This is the Re Love Foundation office promoted by Antoinette van den Berg or the Lady in Blu-of aquiline features framed by hair dyed a shocking bright blue, tall and teetering on high pencil heels.