Denim market in India & China developing faster than rest
Berto Industria Tessile was founded in Bovolenta, a small town in the province of Padova, through the entrepreneurship of the two founding brothers: Giuseppe and Egidio Berto. Since their first production of fabric for the sails of nearby Venice, the company has been able to travel in many sectors, from work-clothes market, fabrics for the home, production of shirts all the way to the production of denim. In an interview with Fibre2Fashion, Francesca Polato, Marketing & Communication Manager of Berto, talks about how the market dynamics of the denim market has changed over the years and the way Berto is trying to make sustainability in fashion more accessible.
How different are denim fabrics today as compared to that manufactured 10 years ago?
Which are your major markets for denim fabrics? Which new ones do you plan to explore?
Which weaves and finishes are evergreen? What new weaves and finishes are you working on?
What are the trends for S/S 20?
The textiles industry is considered to be a huge pollutant, and denim perhaps among the most. How do you try and keep the carbon footprint as low as possible?
Denim in its original form - the hard-working fabric has undergone many blends making it softer and more fashion oriented. How do you view this change?
What are the strengths of Berto which has made it a name to reckon with as a leading denim fabric manufacturing mill in Italy?
Apart from fashion, which other areas do your fabrics find application in? How is the market growing for each?
Berto was one of the few companies chosen by Google to promote the Made in Italy label around the world and help SMEs to approach their economic potential using the internet. What did Berto do in the following years?
What were the new denim designs and innovations unveiled during the last Global Denim awards?
What projects are you currently working on in partnership with Dyneema related to extreme heavy-duty applications or sport?
How can we make sustainability in fashion more accessible? What are you doing to help facilitate that?
Do you think the denim market is Asia particularly in countries like China and India, is developing at par with the rest of the world?
What is the number of swatches that your library boasts of?
What is the annual production capacity at Berto?
What amount of denim fabric produced at Berto is sustainable?
Any plans to expand your current capacities or introduce new products soon?
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.