We focus on fashion trends, marketing to remain competitive
Guangdong Asiatex Textiles provides international and domestic apparel manufacturers with a full range of quality trouser fabric solutions. Its main products include yarn dyed smart casual fabrics and denim fabrics. Fibre2fashion spoke to Angelo Leung, Regional Sales Director of Guangdong Asiatex about the company's role in the Chinese textile market, its USP and the types of innovations it plans to bring into its business in future.
What is the market size of denim fabrics in China? What is its annual consumption in domestic market?
Which are your major products? What is their annual production rate?
What are the number of swatches that your library boasts of for denim and yarn dyed fabrics? What is your USP as a company?
What are the new fabric trends seen in the Chinese market related to your niche?
What new technologies and innovations do you plan to implement?
What are the means by which you incorporate sustainability in the production process?
In terms of pricing behaviour, where is the highest growth expected for your products? What factors are contributing to such behaviour?
The global textile industry is highly competitive with players developing new strategies to reach their customers in the most effective and efficient way. What are your proven strategies?
What are your future plans?
DISCLAIMER: All views and opinions expressed in this column are solely of the interviewee, and they do not reflect in any way the opinion of Fibre2Fashion.com.