Doja Cat revamps US brand Skechers' D'Lites with Doja'Lite sneakers

The StockX drop includes limited quantities of both the black and white pairs in women’s sizing, which will be available while supplies last, Skechers said in a press release.

Doja’Lite sneakers blend aspects of the heritage Skechers D’Lites upper on a rugged modern bottom with quality materials and colours selected by Doja Cat. Styles in the capsule offer unique details like translucent pearlised or marbleised metallic lugged outsoles, premium leathers including snake-embossed patent or genuine suede.

Following the exclusive StockX drop, more colourways across three distinct styles will arrive for the global product and campaign release on September 28 including a patent black, off-white and lavender, an all-white, and olive green. The full Skechers x Doja Cat collection will be available online and in select Skechers retail stores, plus specialty stores worldwide.

“It feels really cool to be able to create my own shoe with Skechers. To design something inspired by the iconic sneaker my peers wore back in the day—Britney Spears and Christina Aguilera—I feel like I am a part of history,” said Doja Cat, who begins her Scarlet tour on October 31.

“Today’s consumer continues to lean into the nostalgia trend and we couldn’t be more excited to partner with Skechers—a brand with a rich history of conversation-driving collaborations—to help release a product that not only draws inspiration from the recently revived Y2K aesthetic, but also pulls at the heartstrings of those of us who grew up wearing the Skechers D’Lites of the early aughts,” said Deena Bahri, CMO at StockX.

Fibre2Fashion News Desk (NB)