American activewear brand Vuori expands to 7 countries

Shoppers in the United Kingdom, France, Germany, Ireland, Netherlands, Australia, and Canada can now browse Vuori’s entire collection of men’s and women’s apparel at their country’s respective web addresses. In the United Kingdom, Vuori products will soon be carried by Selfridges (all four locations and online, men’s products only), Cotswold Outdoor (20 locations and online), and in the retail shops at all 11 of the country’s Barry’s Bootcamp locations. This year, the brand intends to open its UK flagship store in the city of London. Ireland’s Brown Thomas will offer Vuori (two locations and online) as well as Netherlands-based outdoor retailer Bever (20 locations and online), the company said in a media release.

As Vuori reaches new markets around the globe, it is working to continue expanding its product offering, make key investments in infrastructure and individuals, and open both a UK distribution hub as well as an innovation centre in Taiwan. The company, which through partnerships with organisations such as Climate Neutral and CleanHub is offsetting its carbon and plastic footprints while taking steps to eliminate 80 per cent of plastics from its shipping and supply chain this year, will continuously invest in its sustainability efforts. Profitable since 2017, Vuori is backed by SoftBank Vision Fund 2 and Norwest Venture Partners.

“We are proud to announce Vuori’s first-ever expansion outside of the U.S.  We are infinitely grateful for our team, who has helped bring this shared vision to life, and are thrilled to bring Vuori’s new perspective on performance apparel to these markets. 2022 is going to be Vuori’s biggest year yet, and we look forward to sharing much more in the weeks and months ahead,” Joe Kudla, founder and CEO at Vuori, said.

Fibre2Fashion News Desk (SF)