Germany's Puma teams up with X-Girl for skate-inspired collaboration

05 Mar '24

2 min read

Pic: Puma

Insights

PUMA collaborates with X-girl, drawing inspiration from '90s skate culture.
The collection merges skate accents with feminine flair, featuring cut-and-sew pieces, reworked footwear, and DIY details.
Highlights include Midi Skirts, Graphic Hoodies, and accessories like Bucket Hats and Barrel Bags.
The footwear range includes the PUMA 180 and PUMA Suede.

PUMA and X-girl explore the rebellious style codes of ‘90s and 2000s skateboarding culture for the duo’s first-ever collaboration.

Sister brand to seminal Japanese imprint XLARGE, X-girl was established in 1994 by Kim Gordon of Sonic Youth and Daisy von Furth. The cult brand’s raw ambition to create “Real Girl’s Clothing” is fed by a sampling of music and subculture.

PUMA’s bold team-up with X-girl is defined by its feminine edge and informed by skate-inspired accents and graphics, used across a selection of cut-and-sew pieces as well as reworked PUMA footwear models. The collection evokes DIY sensibilities through the use of graffiti-inspired lettering, contrast stitching, and hand-finished detailing.

The ethos of the partnership is best exemplified by items like the matching Midi Skirt and Woven Jacket that channel elements of workwear. Cropped Graphic Hoodies with a rolled hem bring a vintage feel, while the cycling-inspired Short Tights and Crop Top are adorned with an allover pattern and X-girl tags. For accessories, the collection’s Bucket Hat and Barrel Bag are accentuated with X-girl beading.

Eclectic takes on the PUMA 180 and PUMA Suede come with a special accessory kit including patches, charms, studs, and pearls, plus boldly colored laces. PUMA’s leaping cat logo appears as a lace charm on both silhouettes, while PUMA’s Formstrip is cleverly reimagined as a carabiner.