Home / Knowledge / News / Announcement / Rocky Brands names Jason Brooks as new president & CEO
Rocky Brands names Jason Brooks as new president & CEO
May '17
Rocky Brands US, LLC, a leading footwear and apparel maker, has implemented its leadership succession plan by promoting Jason Brooks as the new president and chief executive officer (CEO). Brooks has also been appointed to the company's board of directors as a Class I director. Mike Brooks, will continue to serve as the chairman of the board.
Jason Brooks served as president, Core Brands, of Rocky Brands since February 2016 after serving as senior vice president and president of US Wholesales Sales, of the company. He began his career with the company in 1997 as an independent sales representative.
"Jason has been a valuable contributor to Rocky's success over the years and this promotion is a positive and natural transition. The board of directors is confident that the company will benefit from his sales and management experience and intimate knowledge of our different business segments. I look forward to continuing to collaborate with Jason and the senior management team in my role as chairman to build on the momentum we have created through our recent actions aimed at increasing profitability and generating improved shareholder value," said Mike Brooks. 
Jason Brooks said, "It is an honour to be appointed the next chief executive officer of Rocky Brands. I am excited to lead this great organisation as we focus on successfully executing our growth and profit improvement strategies."
Rocky Brands is a US based designer, manufacturer and marketer of premium quality footwear and apparel, marketed under a portfolio of well recognised brand names including Rocky, Georgia Boot, Durango, Lehigh, Creative Recreation, and the licensed brand Michelin. (PA)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

E-commerce | On 30th Nov 2020

France to impose 'digital tax' in 2020

France has decided to impose a new digital tax on big online...

Pic: University of York

Textiles | On 30th Nov 2020

UK scientists working to reduce textile industry waste

Scientists at the University of York and the Royal College of Art are ...

Pic: Material Exchange

Textiles | On 30th Nov 2020

Material Exchange raises €5 million for sustainability

Material Exchange has announced the closing of a €5 million funding...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Indian apparel industry looks poised for slow death

Textile industry, Head honchos

Textile industry
Head honchos

RCEP was always going to be a double-edged sword

Spokesperson, Hugo Boss

Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Yogesh Kanani,

Yogesh Kanani

Incorporated in 1999, Purani Textiless Private Limited is a leading...

Marco Girola,

Marco Girola

With its commitment to innovation and deep technical expertise,...

Karan Behal,

Karan Behal

Karan Behal, founder and chief executive of top-selling brand...

Frank Heislitz, Freudenberg

Frank Heislitz

Freudenberg Performance Materials is a leading global manufacturer of...

Ashok Desai, Bombay Textile Research Association

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Alfonso Marra, Klopman

Alfonso Marra

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Cigdem Akin, Cigdem Akin

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Aneeth Arora, Péro

Aneeth Arora

The Woolmark Company has partnered with handmade fashion label Péro and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

November 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search