Home / Knowledge / News / Apparel/Garments / 75% of American shoppers shop off-price
75% of American shoppers shop off-price
18
Jul '16
While American retailers find themselves in a slump, off-price retail outlets, which offer items at much lower price than their typically physical or on-line counterparts, are becoming increasingly popular among consumers, a leading global information company reported.

Nearly two thirds of all buyers shop at off-price stores. They also happen to be hardcore clothing buyers and represent 75 % of apparel purchases across all retail channels, according to NPD's receipt mining service, Checkout Tracking.

“Off-price retailers are resonating with fashion and cost-conscious consumers alike, and are stealing department store business for good reason,” said Marshal Cohen, chief industry analyst, The NPD Group, Inc.

Also, off-price apparel buyers are not a particularly loyal group, and shop at multiple off-price retailers as well as other retail outlets, NPD said in a release adding that “Off-price is second only to the online channel in terms of growth rate.”

Consumers above 45 years of age represent more than 50% of off-price apparel buyers. This age group, along with older millennials, aged 25 to 34 years, which represent 16 % of off-price apparel buyers, both increased their share of off-price apparel purchases, NPD's Checkout Tracking found.

Shopping visits made to off-price retail stores — whether a consumer made a purchase or not—increased by 4 % in the year ending April 2016 compared to same period last year. In the same period, off-price retailers converted 50 % of footfalls into a purchase, according to NPD's Shopper Insights Service, which tracks where and how consumers shop, including traffic, shopping conversion, demographics, and more.

Consumers are clearly looking for better deals and they know if they shop at an off-price retailer they will get them, noted Cohen. “Apparel shoppers are finding just what they want at off-price retailers at the right time and at the right price, and that isn't always the case with department stores,” he said. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 24th Feb 2020

BGMEA seeks bank assistance scheme to face virus impact

The Bangladesh Garment Manufacturers and Exporters Association...

Pic: Shutterstock

Apparel/Garments | On 24th Feb 2020

Uzbekistan 3rd biggest garment exporter to Kazakhstan

Uzbekistan exported 10,000 tonnes of apparel to Kazakhstan in 2019,...

Pic: Riddell

Apparel/Garments | On 24th Feb 2020

Riddell sells part of apparel business to BSN Sports

Riddell, leader in football helmet technology, has sold certain...

Interviews View All

Claudia Kersten, Global Organic Textile Standard

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Viral Desai, Zenitex Mill Pvt Ltd

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Footwear industry, Head honchos

Footwear industry
Head honchos

Personalised and differentiated footwear is in high demand

Mirella Sardini,

Mirella Sardini

A leading manufacturer of automated machinery and equipment for the...

Tejas N Patel, Navin D Patel,

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Wolfgang Muller,

Wolfgang Muller

Mayer & Cie is a leading global manufacturer of circular knitting...

Alfonso Marra, Klopman

Alfonso Marra
Klopman

It was in 1968 that Klopman introduced the concept of poly/cotton workwear ...

Mohammad Hassan, Biax Fiberfilm

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Pranesh Sridharan & Berndt Koll, Lenzing

Pranesh Sridharan & Berndt Koll
Lenzing

The Lenzing Group produces Lenzing Lyocell and Modal cellulosic fibres of...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Pranav Mishra, Huemn

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search