Abercrombie & Fitch all set to debut in Hong Kong

04 Jul '17
2 min read
Courtesy: Abercrombie & Fitch
Courtesy: Abercrombie & Fitch

Abercrombie & Fitch, global specialty retailer of high-quality casual luxury apparel and accessories for men and women, is all set to debut in Hong Kong. It will bring its new A&F store concept to Hong Kong by 2017 end. The American retailer has signed an agreement with Wharf Holdings to bring its iconic brand to Wharf's flagship property, Harbour City.

The largest mall in Hong Kong, including shopping, dining, entertainment and sightseeing, Harbour City attracts more than 80 million visitors a year, and its tenants include many of the world's leading brands.

The new Abercrombie & Fitch store in Hong Kong, which will be approximately 6,800 square feet, is one of seven new concept stores that will be completed by the end of 2017. The updated store layout provides the customer with a new vision of the A&F brand and is designed to be an inviting space that facilitates brand engagement and encourages product trial.

"Harbour City is a world-renowned mall and it will be a premier location for our updated Abercrombie & Fitch experience. While we continue to invest in our omnichannel capabilities, enabling our customers to engage with us whenever, wherever and however they choose, our stores remain an important gateway to our brands," said Fran Horowitz, chief executive officer of Abercrombie & Fitch.

"In this new space, we expect to deliver greater productivity on a significantly smaller footprint than our previous Hong Kong store. We are looking forward to bringing our new store experience to existing and new customers in Hong Kong," Horowitz said.

The first new A&F prototype store, which opened in February of this year in Columbus, Ohio, is demonstrating improved customer engagement and productivity on a smaller footprint. The modernised space was imagined with the best customer experience in mind, encouraging the discovery of A&F's new collections and brand positioning. Looking to provide a unique and personal shopping experience, the layout includes accommodating features such as innovative fitting rooms, and omni-channel capabilities. (SV)

Fibre2Fashion News Desk – India

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