Home / Knowledge / News / Apparel/Garments / Adidas Greater China sales touch €2bn in 2015
Adidas Greater China sales touch €2bn in 2015
13
Jan '16
German sports goods and sportswear marketer Adidas Group said its Greater China subsidiary achieved its target of €2 billion in net sales in 2015, marking the company's highest ever annual sales in this region.

As per an Adidas press release, Greater China is the second-largest market for the Adidas Group globally, while in the first nine months of 2015, sales in Greater China grew 18.4 per cent year on year compared to 2014.

“This record achievement is a direct result of Adidas' ability to execute upon a decisive strategy,” Colin Currie, managing director at Adidas Group Greater China said.

“I am proud of our consistent delivery of innovative products and engaging marketing campaigns and this solid financial result is a reflection of our success in Greater China,” Currie added.

In Greater China, Adidas has strengthened its position across all key sports categories, expanded its retail presence to more than 8,500 stores in both higher and lower tier cities and launched new and segmented retail stores.

“Today, Adidas is the leading women's sports brand, and Originals and Neo have become the no. 1 sports style brand and the No. 1 sports casual brand in China, respectively,” the company too added.

Building upon this solid foundation, Adidas' new strategy themed 'Creating the New' is aimed at propelling Adidas to greater heights by becoming the 'best sports brand' in Greater China by 2020.

“The company's new 5-year game plan will serve as a blueprint to seize further growth opportunities,” it observed.

Under this new framework, Adidas will continue to focus on five main drivers like Football, Running, Women's, Kids and Originals, as part of a brand strategy to strengthen key categories and lead mindshare.

To fuel the company's continued brand leadership, a new framework has been built around three major strategic choices; cities, speed and open source.

“The 'Creating the New' plan will chart the path of the company's continued growth as Adidas seeks to meet the demands of China's burgeoning middle class,” it noted. (AR)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 2nd Mar 2021

China plans mega transport network to boost trade, economy

China plans to build a global rapid logistics circle for goods by...

Pic: Shutterstock

Retail | On 2nd Mar 2021

US retail sales projected to exceed $4.33 trillion in 2021:

The National Retail Federation has projected that US retail sales...

Pic: Shutterstock

Apparel/Garments | On 2nd Mar 2021

Garment, hard goods exports in Philippines may hit $2 bn:

Exports of garments and hard goods in the Philippines may reach $2...

Interviews View All

Luke Otten, Wigwam Mills Inc

Luke Otten
Wigwam Mills Inc

Wigwam aims to recycle discarded yarn that doesn’t make it through the...

Top executives, Textile industry

Top executives
Textile industry

Customised t-shirts is not a fad

Kamlesh Vaghela, RK Textiles

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Joachim Maier,

Joachim Maier

Switzerland-based Uster Technologies AG is the leading high technology...

Vikas Banduke,

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

C Dhandayuthapani,

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Melissa Tate, University of New South Wales

Melissa Tate
University of New South Wales

<div><div><div><div><b>Melissa Tate</b>, a well-known scientist currently...

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Johan Berlin, InvestKonsult Sweden AB

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search