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Aldo partners with Celect to optimise order fulfilment
Jun '18
Courtesy: Aldo
Courtesy: Aldo
Celect, a leader in predictive analytics and inventory optimisation for retailers, has announced that Aldo Group, a creator of footwear and accessory brands, is leveraging advanced analytics across its brands to optimise its customer order fulfilment objectives. Celect will intelligently operationalise Aldo’s online orders by leveraging store inventories.

With 3,000 points of sale in over 100 countries around the world, the Aldo Group operates under two signature brands, Aldo and Call It Spring, and a multi-brand retail concept, Globo. With this partnership, Celect and the Aldo Group will work together to further optimise the fulfilment of online orders from all Aldo Group corporate stores across its global network.

"Retail is in a transformational phase and we are excited to continue our growth with Celect through advanced analytics and optimisation. The fulfilment optimisation initiatives put into place have proven extremely successful to date and have produced strong results for our company. We look forward to continuing this positive trend in the coming years," said Jennifer Maks, senior vice-president of omnichannel, Aldo Group.

Retailers can face problems instating ‘best case’ fulfilment scenarios when using more traditional Order Management Systems (OMS), which cannot balance multiple – and often conflicting – business objectives. Several issues can arise from using such outdated systems, including an unnecessary increase in costs, a decline in key metrics, a marked decrease in a retailer's margins and, most importantly, a negative impact on the customer's overall experience with the brand.

By comparison, the Aldo Group is successfully fulfilling its online orders from the most profitable location, all with the help of Celect Fulfilment Optimisation. Celect accurately predicts customer demand in real-time and subsequently determines which stores have more inventory than demand requires. This provides the Aldo Group with the ability to intelligently avoid selling from locations that are more likely to sell out, while targeting stores more likely to experience a lower demand for a particular item, said Celect in a press release.

Celect's unique ability to make dynamic optimisation trade-offs across orders – as opposed to processing one order at a time – improves key performance metrics such as reduced split-shipments, lower shipping costs and improved delivery times.

"The Aldo Group is setting a high bar for retailers of all types and is pushing the boundaries of innovation when it comes to optimising inventories and online order fulfilment," said John Andrews, CEO at Celect. "Everyone at Celect is thrilled to partner with the ALDO Group and help them reach their omnichannel business and operational goals while giving their customers the best shopping experience possible."

Celect helps retailers optimise omnichannel inventory portfolios in stores, online, and across their supply chain. With increasing pressures on the retail industry to perform, Celect is providing retailers a way to significantly boost in-store revenues and inventory turns across channels. (KD)

Fibre2Fashion News Desk – India

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