Home / Knowledge / News / Apparel/Garments / Amazon catching up with Flipkart in India: RedSeer
Amazon catching up with Flipkart in India: RedSeer
Apr '17
Online marketplace Amazon India has caught up with its biggest rival Flipkart in the country in terms of brand recall and popularity, according to the latest RedSeer E-tailing Leadership Index (ELI). Both e-commerce giants secured a score of 95, while other marketplaces such as Snapdeal and Paytm witnessed a dip with scores 80 and 79, respectively.

RedSeer essentially surveyed the performance of various e-commerce portals in three metrics such as trust in the brand, product prices and assortment, consumers' buying experience considering the ease of using the website, returns and cancellations and delivery speed and consistency.

Flipkart continues to be the top e-commerce portal when it comes to popularity amongst consumers, however, Amazon has covered ground for areas such as brand performance and customer satisfaction calculated through the net promoter score (NPS) metric, in the first quarter of 2017.

Other online retailers such as ShopClues and eBay India, which has recently been acquired by Flipkart, scored 70 and 68 on ELI, respectively.

Over 9,000 online consumers across 30 cities were surveyed by RedSeer for the research. The consulting firm also tracked the prices of various products listed on the top five e-commerce portals of India. (KD)

Fibre2Fashion News Desk – India

Must ReadView All

Pic: Shutterstock

Fashion | On 4th Dec 2020

Textile waste can be next fashion raw material: GlobalData

The pandemic has raised the demand for more responsible products and...

Pic: Frankfurt Fashion Week

Press Release | On 4th Dec 2020

Frankfurt Fashion Week positioned with sustainable agenda

The organisers of Frankfurt Fashion Week have announced that they are ...

Pic: Shutterstock

Apparel/Garments | On 4th Dec 2020

Guess reports Q3 FY21 revenue of $569 mn

Guess, a US-based designer and marketer of lifestyle collection of...

Interviews View All

Binoy Ravjani, Hero's Fashion

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Akash Khetan, Narayan Tex Fab

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Textile Industry, Head honchos

Textile Industry
Head honchos

Consumer sentiment will be conservative after lockdown

Mark Tokuhara,

Mark Tokuhara

Japan-based FitJoy, a shoe brand for women, has been in the footwear...

Lukas Hartmann,

Lukas Hartmann

Intex Consulting GmbH is a completely integrated enterprise resource...

Valter De Carli,

Valter De Carli

Savio Macchine Tessili is at the head of a group that holds a know-how of...

Wolfgang Plasser, Lenzing AG

Wolfgang Plasser
Lenzing AG

The Lenzing Group is an international company headquartered in Austria...

Paolo Ocleppo, Sandvik Hyperion

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Isabel Herranz, European School of Business & innovation

Isabel Herranz
European School of Business & innovation

Cutting-edge ideas like the Internet of Things and artificial intelligence ...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Divvya and Nidhhi Gambhir, Walnut

Divvya and Nidhhi Gambhir

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Anjali Bhaskar, Samatvam

Anjali Bhaskar

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

December 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Advanced Search