Home / Knowledge / News / Apparel/Garments / Amazon catching up with Flipkart in India: RedSeer
Amazon catching up with Flipkart in India: RedSeer
Apr '17
Online marketplace Amazon India has caught up with its biggest rival Flipkart in the country in terms of brand recall and popularity, according to the latest RedSeer E-tailing Leadership Index (ELI). Both e-commerce giants secured a score of 95, while other marketplaces such as Snapdeal and Paytm witnessed a dip with scores 80 and 79, respectively.

RedSeer essentially surveyed the performance of various e-commerce portals in three metrics such as trust in the brand, product prices and assortment, consumers' buying experience considering the ease of using the website, returns and cancellations and delivery speed and consistency.

Flipkart continues to be the top e-commerce portal when it comes to popularity amongst consumers, however, Amazon has covered ground for areas such as brand performance and customer satisfaction calculated through the net promoter score (NPS) metric, in the first quarter of 2017.

Other online retailers such as ShopClues and eBay India, which has recently been acquired by Flipkart, scored 70 and 68 on ELI, respectively.

Over 9,000 online consumers across 30 cities were surveyed by RedSeer for the research. The consulting firm also tracked the prices of various products listed on the top five e-commerce portals of India. (KD)

Fibre2Fashion News Desk – India

Interviews View All

Sonia Agarwal, Whitenife

Sonia Agarwal

‘The terms eco-friendly and organic are common but everyone perceives them ...

Software Firms, Head honchos

Software Firms
Head honchos

AI / robotics may challenge existing long value chains

Sanjay Yagnik, Maa Tex Speciality

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Mala Alwani,

Mala Alwani

<div>Delhi-based fast fashion womenswear brand, Besiva, aims to bridge the ...

Davide Maccabruni,

Davide Maccabruni

Schärer Schweiter Mettler (SSM) manufactures and supplies textile...

Vikram Saria,

Vikram Saria

Shanghai-based Aura Designs Ltd is a leading manufacturer of textile and...

Eric Scholler, Groz-Beckert

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Chunyi Zhi, City University of Hong Kong

Chunyi Zhi
City University of Hong Kong

<div><b>Chunyi Zhi</b>, associate professor in the Department of Materials ...

Pierre Wiertz, EDANA

Pierre Wiertz

EDANA, the international association serving the nonwovens and related...

Akta Adani, India Boulevard

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Pranav Mishra, Huemn

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

Follow us on instagram


Follow Fibre2Fashion On

Advanced Search