Home / Knowledge / News / Apparel/Garments / America's Brooks Brothers added to CLiQ
America's Brooks Brothers added to CLiQ
29
May '17
Courtesy: Brook Brothers
Courtesy: Brook Brothers
Tata CLiQ Luxury, Tata group’s multi-brand, luxury e-commerce platform has announced the addition of America’s iconic clothing brand, Brooks Brothers, to its brand portfolio. Tata CLiQ Luxury will host more than 500 curated styles from Brooks Brothers Main Line and Brooks Brothers Red Fleece collections in the apparel and accessories categories for men.

This is the first brand on Tata CLiQ Luxury to offer a phygital experience to the discerning customer base with the curated collection of equivalent styles available online and across Brooks Brothers stores in India.

Brooks Brothers was the first brand to offer ready-to-wear clothing and has continued with iconic product introductions such as seersucker, madras, the non-iron shirt and the original button-down collar. Through the online partnership with Tata CLiQ Luxury, the brand will continue to uphold its traditions and values of being a fashion innovator and the go-to brand for every generation. The products will be shipped directly from the brand store and home delivered either by standard delivery mode or express delivery mode.

Tata CLiQ Luxury will also offer ‘CLiQ and PiQ’ services across 10 Brooks Brothers stores in India, where consumers can choose to ‘CLiQ’ online and walk into the store to ‘PiQ’ the merchandise. The Brooks Brothers collection on Tata CLiQ Luxury is priced between Rs 3,490 and Rs 90,000.

Gurvinderjit Samra, business head, Tata CLiQ Luxury and women's fashion business, said, “It is our constant endeavour to offer our consumers the best and authentic Indian and international brands across categories. Our partnership with Brooks Brothers will further strengthen our brand portfolio for men and will also give them a seamless online and offline experience.”

Anand Nair, business head, Brooks Brothers, India said, “Brooks Brothers has a distinguished heritage and is woven into the history of American clothing. Its 200-year-old legacy, combined with fine tailoring and contemporary offerings, continue to appeal to consumers across the world. By partnering with Tata CLiQ Luxury, we aim to expand our online footprint and extend a renewed brand experience to our patrons in India.”

In India, Brooks Brothers operate through a joint venture partnership with Reliance Brands. With Tata CLiQ Luxury increasing its consumer base each month, including those from tier two towns, Brooks Brothers will be able to reach a scalable consumer base across the country.

Tata CLiQ Luxury currently offers 13 premium luxury and bridge-to-luxury fashion brands such as Hugo Boss, Armani Jeans, Coach, Furla, Tumi, G-Star, Michael Kors, Armani Exchange, M Missoni and True Religion. (SV)

Fibre2Fashion News Desk – India


Interviews View All

Anavila Misra, Anavila Collection

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Shawn Honeycutt, Bolger & O'Hearn

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Top executives, Textile industry, India

Top executives
Textile industry, India

The event should be organised every year

Ramez Basmaji,

Ramez Basmaji

Fabusse is a Lebanon-based fashion agency that offers a variety of...

Anupam Arya,

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Sugandha Bhardwaj,

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Mary-Cathryn Kolb, Brrr°

Mary-Cathryn Kolb
Brrr°

Atlanta-based private start-up Brrr° was founded in 2014 to develop...

Andreas Lukas, Andritz Nonwoven

Andreas Lukas
Andritz Nonwoven

With forces in engineering and process development, Andritz Nonwoven...

Johan Berlin, InvestKonsult Sweden AB

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Aditi Somani, Aditi Somani

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Anisha Chaudhari, Threads & Shirts

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Sweta Agarwal, A Humming Way

Sweta Agarwal
A Humming Way

A Humming Way (AHW) is inspired by the old-world regalia of Rajasthan...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


November 2019

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Follow us on instagram

Follow

Follow Fibre2Fashion On


Advanced Search