Ann Taylor Factory, Loft to introduce e-commerce sites

24 Jun '18

2 min read

Courtesy: Ascena Retail

Ann Taylor Factory and Loft Outlet are introducing e-commerce sites to give clients 24/7 access to modern workwear pieces and feminine, versatile clothing. The sites will feature exclusive merchandise with the Ann Taylor and Loft aesthetic. Loft Outlet has unveiled at LOFTOutlet.com and Ann Taylor Factory's website will be launched on June 26.

"We are always looking for ways to meet our client where she is and where she wants to shop," said Gary Muto, president and CEO ascena brands. "The new factory and outlet websites will enable us to enhance the shopping experience for our existing clients and introduce our brands to new clients."

The e-commerce sites will offer the same products that Ann Taylor Factory and Loft Outlet shoppers can find in-stores. From modern, versatile pieces to feminine prints and patterns, Ann Taylor Factory and LOFT Outlet merchandise are designed with their namesake brand's aesthetic in mind.

"We are excited to offer even more ways for our clients to shop our exclusive styles at a compelling price," said Christine Munnelly, SVP, GMM, Ann Taylor Factory and Loft Outlet. "Whether a client shops our full-priced or outlet collections, in-store or online, we aim to deliver on her expectations for high-quality, feminine, versatile, modern clothing for a timeless wardrobe."

Ann Taylor Factory opened its first store in 1993 and currently has 126 store locations in the US and Puerto Rico. Loft Outlet opened in 2008 and currently has 166 store locations in the US and Puerto Rico. (SV)

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