Athleta, developers of versatile premium performance apparel designed by women athletes, has announced that it has got the B Corp Certification from the non-profit B Lab, becoming one of the largest apparel firms in the world to certify as B Corp. B Lab is a non-profit organisation which awards the B Corporation Certification for for-profit organisations.
B Corp Certification requires a holistic review of a business’ social and environmental performance, accountability and transparency, and is based on a vision of creating a community of for-profit companies committed to redefining success in business.
As part of its B Corp Certification, Athleta’s corporate charter has been amended to update its purpose to include ‘creating positive social and environmental impact, taken as a whole, through the products we offer, the treatment of our employees, customers, suppliers, and partners, the marketing of our products and brand, and our engagement with the broader community.’
Athleta CEO and president Nancy Green said, “We believe with Athleta’s growth comes even greater responsibility to lead as a force for good. Athleta has been at the forefront of empowering and celebrating women for two decades; this B Corp certification accelerates our course forward as a purpose-driven brand, honouring our mission to ignite a community of healthy, confident, active women and girls; and cementing our commitment to environmental sustainability.”
Andy Fyfe, senior growth at B Lab said, “We are thrilled to welcome Athleta into the global family of Certified B Corporations not just for its commitments to positive impact at the company, but also its dedication to empowering people around the world to use business as a force for good. They’re paving the way for the rest of the apparel industry to follow.”
“By Athleta becoming a benefit corporation, it has created a legal commitment to people and the planet. There is a growing impatience with old ways of doing business, and by joining the thousands of benefit corporations formed to date, Athleta is changing the game,” he added. (GK)
Fibre2Fashion News Desk – India