Home / Knowledge / News / Apparel/Garments / Apparel firm Athleta gets B Corp Certification by B Lab
Apparel firm Athleta gets B Corp Certification by B Lab
25
Mar '18
Courtesy: Business wire
Courtesy: Business wire
Athleta, developers of versatile premium performance apparel designed by women athletes, has announced that it has got the B Corp Certification from the non-profit B Lab, becoming one of the largest apparel firms in the world to certify as B Corp. B Lab is a non-profit organisation which awards the B Corporation Certification for for-profit organisations.

B Corp Certification requires a holistic review of a business’ social and environmental performance, accountability and transparency, and is based on a vision of creating a community of for-profit companies committed to redefining success in business.

As part of its B Corp Certification, Athleta’s corporate charter has been amended to update its purpose to include ‘creating positive social and environmental impact, taken as a whole, through the products we offer, the treatment of our employees, customers, suppliers, and partners, the marketing of our products and brand, and our engagement with the broader community.’

Athleta CEO and president Nancy Green said, “We believe with Athleta’s growth comes even greater responsibility to lead as a force for good. Athleta has been at the forefront of empowering and celebrating women for two decades; this B Corp certification accelerates our course forward as a purpose-driven brand, honouring our mission to ignite a community of healthy, confident, active women and girls; and cementing our commitment to environmental sustainability.”

Andy Fyfe, senior growth at B Lab said, “We are thrilled to welcome Athleta into the global family of Certified B Corporations not just for its commitments to positive impact at the company, but also its dedication to empowering people around the world to use business as a force for good. They’re paving the way for the rest of the apparel industry to follow.”

“By Athleta becoming a benefit corporation, it has created a legal commitment to people and the planet. There is a growing impatience with old ways of doing business, and by joining the thousands of benefit corporations formed to date, Athleta is changing the game,” he added. (GK)

Fibre2Fashion News Desk – India


Must ReadView All

Pic: Shutterstock

Textiles | On 18th Feb 2020

Turkey, Pak want to raise bilateral trade volume to $5 bn

Turkey and Pakistan want to raise bilateral commercial and economic...

Pic: Shutterstock

Apparel/Garments | On 18th Feb 2020

Bangladesh RMG exporters expect order shift from Cambodia

Bangladesh's readymade garment (RMG) exporters feel the suspension of ...

Pic: Shutterstock

Textiles | On 18th Feb 2020

IMF says Indian economic environment weaker than projected

There is an urgent need for more ambitious structural and financial...

Interviews View All

Ghanshyam Ghoghari, Kimora Fashion

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Nuno Venda, ROQ

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Yash Agarwal, Hitansh Online

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Jason Remnant,

Jason Remnant

<div>Xaar plc develops digital inkjet technology; it designs and...

Fan Liyuan,

Fan Liyuan

Chinese company Jiangsu Yingyang Nonwoven Machinery, established in 1993,...

C Dhandayuthapani,

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Mark Brill, Birmingham City University (BCU)

Mark Brill
Birmingham City University (BCU)

<div>A technological breakthrough could see people getting messages about...

Robert Brookins, Alexium International

Robert Brookins
Alexium International

Alexium International is a specialty chemical development company...

Sameer Sonkusale & Rachel Owyeung, Tufts University

Sameer Sonkusale & Rachel Owyeung
Tufts University

A team at the Tufts University in Massachusetts was recently in news for...

Silvia Venturini Fendi, Fendi s.r.l

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Aneeth Arora, Péro

Aneeth Arora
Péro

The Woolmark Company has partnered with handmade fashion label Péro and...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Anjali Bhaskar has an experience of 12 years in the fashion industry. She...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search