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Ascena Retail Group sales down 8% in Q3 FY17
May '17
The comparable sales for the third quarter of fiscal 2017 of apparel marketer Ascena Retail Group have lowered to 8 per cent as against the corresponding period of the previous year. Further, the company expects 6-7 per cent reduction in the sales for 2017. The decrease in the company’s forecasted earnings represent impairment indicators.

"Industry-wide traffic headwinds and a highly elevated promotional environment have persisted at levels significantly above our expectations, resulting in a miss to our third quarter sales and earnings outlook. We have adjusted our second-half outlook to reflect this environment and limited near term visibility, and no longer believe it appropriate to expect a stabilisation of traffic and resulting normalisation of comp sales against softer demand in the year-ago period," David Jaffe, president and CEO said.

"The specialty retail sector is in a period of unprecedented secular change that is disruptive to traditional business models, and we believe operating conditions in our sector are likely to remain challenging for the next 12 to 24 months. After several years of meaningful investment, Ascena has developed a highly capable supply chain and distribution network designed to address the fundamental changes in our sector. We are confident that our comprehensive enterprise transformation, our financial strength, and our highly capable operational platform will enable us to navigate this period of adjustment, and emerge in a position to compete effectively on a sustained basis as a true omni-channel retailer, supported by our mix of relevant owned brands and deep customer relationships," added Jaffe.

"Implementation of our change for growth enterprise transformation programme is well underway, and we are aggressively accelerating and amplifying our transformation to ensure we emerge from this period of industry disruption as a stronger, more agile company. We are in process with implementation of technology platforms to support sales and margin, and have begun execution of our fleet optimisation programme. These initiatives, along with an expanded structural cost reduction scope, are now expected to deliver $250 to $300 million in cost savings as compared to our prior $150 million target. We plan to provide a timeline and additional context regarding this increased target on our third quarter earnings call, scheduled for 5 June," Jaffe concluded. (RR)

Fibre2Fashion News Desk – India

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