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Blundstone Australia goes vegan! Gets verification mark for new range

Jul '21
Pic: Blundstone Australia
Pic: Blundstone Australia
Eurofins | Chem-MAP, a ZDHC approved verification system, has confirmed that footwear company Blundstone Australia has been awarded the Vegan Verification Mark for a new range of footwear styles. The vegan footwear range has been tested for the presence of mammal, bird, fish, insect, mollusc and insect DNA along with tests like microscopy and FTIR analysis.

All tested styles have been awarded with the Vegan Verification Stamp and Certification, Eurofins | BLC Leather Technology Centre Ltd, that owns the Chem-MAP brand, said in a press release.

The Vegan Verification programme developed by Eurofins | Chem-MAP gives manufacturers and retailers the assurance that raw materials used in the production of materials and, ultimately the finished product, have not been derived from animal origin.

“The Vegan Verification programme offers assurance to the marketplace that the product being purchased can truly be classified as vegan. Awarding Blundstone with the Vegan Verification Mark and Certification for their vegan footwear range gives the market a clear message about their commitment to validation of their vegan product claims,” said Georgina Mawer, head of Eurofins | Chem-MAP – Vegan Verification programme.

Blundstone’s vegan range offers the brand’s hallmark features—understated style, durability and underfoot comfort. The #2115 and #2116 are modelled off the brand’s iconic Chelsea boot design, with water-resistant, onMicro microfibre uppers, which is highly durable material resistant to abrasion. The boots are lined with onSteam breathable microfibre, a material with superior wicking ability to enable foot health. Comfort reigns supreme with a removable and washable footbed and underfoot cushioning built into the sole construction that provides shock absorption.

The vegan range, and it’s rigorous testing and certification, is proof of Blundstone’s commitment to expanding their product set to meet consumer demand in a responsible and considered way. With a long legacy of innovation and design, the brand is unwavering in their pursuit of diversifying their range to keep their products accessible to a broad range of wearers, the release said.

“As a business we wouldn’t be here today if we had stood still—if we hadn’t continued to adapt, innovate and change, in response to our community,” said Adam Blake, Blundstone joint CEO. “Our new vegan styles allow us to remain true to our brand purpose of enabling people to walk their own path. For over 150 years, we’ve built a legacy of creating boots for a wide range of wearers, and the #2115 and #2116 allow us to serve a growing segment of vegan Blundstone lovers. We thank Eurofins | Chem-MAP for their work in certifying these two new styles and allowing us to take them to market with complete confidence in their vegan accreditation.”

Fibre2Fashion News Desk (KD)

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