Home / Knowledge / News / Apparel/Garments / Brands fare disastrously, but sustainability here to stay
Brands fare disastrously, but sustainability here to stay
28
Jun '16
Most textile-apparel brands are failing on sustainable cotton benchmarks, a recent survey of 37 international brands has found.
 
A recent survey of 37 well-known international brands indicates that big brands are not faring too well on the sustainability front. In fact, the majority of international companies using most cotton globally are failing to quite an extent in delivering on cotton sustainability, the study 'Sustainable Cotton Ranking: Assessing company performance' has revealed.
 
Only eight companies out of the 37 surveyed made it out of the red zone in the ranking research conducted by Rank a Brand, one of Europe's largest brand-comparison sites on sustainability and corporate social responsibility. Pesticide Action Network UK (PAN UK), Solidaridad, and World Wide Fund for Nature (WWF) had commissioned Rank a Brand to research major cotton-using companies in primarily three areas: policies, actual uptake, and traceability. Of the 37 companies evaluated, only eight companies scored at least 3.0 out of the maximum 19.5 points.
 
Richard Holland, Director (Global Markets), WWF, responded to questions on behalf of all four organisations that were involved in the study. Holland said, "Sustainability is here to stay. Indeed, when 193 governments of the world came together in September 2015 to adopt 17 Sustainable Development Goals, this signalled a new phase in action to make this the leading paradigm for the coming 15 years for rich and poor countries alike."
 
Read more about the findings and what Holland had to say in the July 2016 edition of Fibre2Fashion. Subscribe now 

Fibre2Fashion News Desk – India


Must ReadView All

Fibre2Fashion: 21 years of serving textile-apparel-fashion industry

Textiles | On 17th Apr 2021

Fibre2Fashion: 21 years of serving textile-apparel-fashion industry

Fibre2Fashion, the online platform for the global...

Pic: Shutterstock

Textiles | On 17th Apr 2021

China's economy grows 18.3% in Q1 2021

Powered by a strong domestic and foreign demand, China's economy grew ...

Pic: Shutterstock

Retail | On 17th Apr 2021

US retail sales saw strong rebound in March: NRF

As government cheques fattened consumers’ bank accounts and more...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Consumer sentiment will be conservative after lockdown

Textile Industry, Head honchos

Textile Industry
Head honchos

Strike a balance between handmade in India and 'Make in India'

Textile Industry, Head honchos

Textile Industry
Head honchos

Great step towards realising end goal of 'AtmaNirbhar Bharat'

Ritu Oberoi,

Ritu Oberoi

Established in 2018, Forsarees is a socially driven business enterprise,...

Dhruv Toshniwal & Udit Toshniwal,

Dhruv Toshniwal & Udit Toshniwal

Launched a year ago, Fashions Pvt Limited conceptualises and sees D2C...

Rishav Bajoria & Subham Sengupta,

Rishav Bajoria & Subham Sengupta

Launched in October 2020, the Gumti app could not have come at a more...

Frank Heislitz, Freudenberg

Frank Heislitz
Freudenberg

Freudenberg Performance Materials is a leading global manufacturer of...

Silverio Baranzano, Fitesa

Silverio Baranzano
Fitesa

Fitesa is a leader in the nonwoven fabrics industry, specialising in...

Asif Rahman, MIP

Asif Rahman
MIP

MIP is a manufacturer and distributor of high-performance textiles and...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Megha Kumari & Jigar Mali, Label Megha & Jigar

Megha Kumari & Jigar Mali
Label Megha & Jigar

New Delhi based label Megha & Jigar blends India's unique handcrafts...

Niti Singhal, Twee In One

Niti Singhal
Twee In One

Best known for convertible clothing, Indian brand Twee In One by designer...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search