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CE-Creates launches Shamal workwear for extreme climates

23
Jan '20
Pic: Crescent Enterprises
Pic: Crescent Enterprises
CE-Creates, the internal business incubation platform of UAE-based Crescent Enterprises, recently announced the launch of a line of specialised industrial clothing called Shamal. Focussed on both comfort and safety, the garments are designed for construction, municipal and other outdoor workers exposed to the extreme summer temperatures of the Middle East.

According to company director Samer Choucair, the garments have been rigorously tested in a painstaking process involving six stages of prototype tests in the United Arab Emirates.

Results include significant reduction in garment weight and improved thermal comfort superior to any previous garment worn, he said. The evaluation process went through a consortium of UAE and international construction companies, he added. Factors considered when developing the garments include heat dissipation, durability, and comfort, the company reported in one of its newsletters.

Traditional concerns including shrinkage, reflective stripes and hardware disintegration and tears were also addressed.

Fibre2Fashion News Desk (DS)


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