Home / Knowledge / News / Apparel/Garments / Cherokee signs agreement with Saborn to expand in Europe
Cherokee signs agreement with Saborn to expand in Europe
03
Oct '15
Cherokee Global Brands, a US based global marketer of style focused lifestyle brands, has signed a new license agreement for its Cherokee brand with Saborn Licensing Company BV, as per a company press release.

 

The agreement will provide Saborn the rights of selling a wide assortment of Cherokee Global Brands' men's, women's, and children's clothing and accessories in department stores, speciality stores, and hypermarkets in Western and Central European countries like Germany, Czech Republic, Hungary, Poland, Slovakia, and selected Scandinavian countries. The products will be launched in the fall of next year.

“Saborn will fully leverage our 360-degree platform, enabling them to benefit from the vision, agility and scale that we bring to our flagship partners around the world,” said Henry Stupp, CEO of Cherokee Global Brands.

Wil Kerkhof, CEO, Saborn commented, “We are extremely pleased to announce our partnership with Cherokee Global Brands. The Cherokee brand enjoys strong consumer awareness and has a long and profitable history throughout Europe. We look forward to capitalising on that awareness and equity to satisfy the considerable demand for Cherokee products in Western and Central Europe.”

With over 25 years of apparel and licensing experience with major European retailers, Saborn has gained a reputation for providing on-trend, quality products that resonate with European consumers.

Cherokee Global Brands currently maintains licensing agreements with leading retailers and manufacturers that span over 50 countries in 7,000 retail locations. (HO)

Fibre2fashion News Desk - India


Must ReadView All

Pic: Shutterstock

Textiles | On 22nd Feb 2020

Pharr sells Pharr High Performance to Coats Group

Pharr, a provider of differentiated textile products and assorted...

Pic: Shutterstock

Textiles | On 22nd Feb 2020

TOAI highlights importance of textiles in auto industry

The first edition of the conference 'Textile Opportunities in a...

Pic: Shutterstock

Textiles | On 22nd Feb 2020

Cocona's 37.5 fibres to have new biodegradable additive

All of the 37.5 staple fibres and filament yarns by Cocona, will now...

Interviews View All

Top executives, Fashion houses, India

Top executives
Fashion houses, India

With technology, it has become easier to ensure IPR

Yash Agarwal, Hitansh Online

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Software Firms, Head honchos

Software Firms
Head honchos

AI / robotics may challenge existing long value chains

Abhishek Pachauri,

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Carmen Silla,

Carmen Silla

Leading the transformation of the textiles industry with disruptive...

Ravindra Jain, Ashish Baid,

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Suresh Patel, Sidwin Fabric

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Pranesh Sridharan & Berndt Koll, Lenzing

Pranesh Sridharan & Berndt Koll
Lenzing

The Lenzing Group produces Lenzing Lyocell and Modal cellulosic fibres of...

Nisha Chanda, Whistling Woods International School of Fashion

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Karan Arora, Karan Arora

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


February 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search