Chico's FAS appoints Cynthia Fields to its BoD

01 Oct '15
2 min read

Chico's FAS, Inc., US-based retail clothing chain, has appointed Cynthia A. Fields to its board of directors, effective September 30, 2015.

Ms. Fields was also appointed to the Board's Merchant Committee. She served as president and chief executive officer of Victoria's Secret Direct from 1986 to 2000, as VSD became one of the most profitable direct operations in the world. From 2001 to 2014, Ms. Fields owned and operated CFC Consulting, focused on direct marketing and growth in various retail segments. Previously, Ms. Fields held numerous roles in regional department stores, including Rike's in Dayton, Ohio; Hutzler's in Baltimore, Maryland; and Joseph Horne's in Pittsburgh, Pennsylvania.

She served on the Boards of Directors of Blair Corporation from 2003 to 2007, and Intimate Brands, the publicly traded retail and direct marketer of the Victoria's Secret and Bath & Body Works brands, from 1997 to 2000. She also currently serves on the Board of Governors for the New School for Public Engagement in New York, the Board of Trustees for the Union Theological Seminary in New York, and the Board of Directors of Pathfinder International in Massachusetts, where she served as Board Chair from 2010 to 2014, according to a press release.

David Walker, chairman of the Board said, “We are delighted to welcome Cynthia to our Board of Directors. She brings deep and multifaceted merchandising and marketing expertise to our Board, having developed a world-renowned direct retail brand that remains an industry leader and consulted for many distinguished brands. Her leadership and strategic perspectives will be valuable to our Board as we further cultivate and grow our portfolio of brands.”

The Company, through its brands, Chico's, White House | Black Market, Soma, and Boston Proper, is a leading omni-channel retailer of women's private branded, sophisticated, casual-to-dressy clothing, intimates, complementary accessories, and other non-clothing items. (GK)

Fibre2Fashion News Desk – India

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