China's Lanvin & Shopify to build a disruptive digital platform

Lanvin and Sergio Rossi will become the first of the group's luxury brands to transition onto the digital platform in the North American market. The new digital platform powered by Shopify's will allow the brands to focus on products and customers and to continue their expansion with the assurance and support of a commerce engine in the years to come. This will form an important part of the group's ongoing efforts to provide customer experience with dedicated merchandise and content, as well as optimised and localised omni-channel shopping services.

Shopify's modular and scalable solutions will offer Lanvin’s to centralise their e-commerce functions on a shared platform, creating synergies across the portfolio, while still maintaining individual brand's unique interfaces and databases. The group will adopt Shopify's digital solutions to further enhance the digital experience for customers, and benefit from Shopify's extensive app-based ecosystem in business process optimisation and digital acceleration as it continues to expand globally through retail footprint expansion, e-commerce channel activation and category expansion.

Joann Cheng, chairman and ceo of Lanvin, said, "As an innovation-driven luxury fashion group, we strive to usher in the future of luxury. Shopify has been at the forefront of innovation, working with some of the most successful businesses to transform e-commerce for merchants and consumers globally. The launch of our new Shopify-powered platform is a testament to our differentiated strategy to deliver high growth by leveraging the newest technologies, working with best-in-class partners, and speaking to the consumers of tomorrow. Our legacy-light and digital-native model allows us to integrate Shopify's disruptive technologies across our portfolio of heritage brands. Thanks to the strengthened e-commerce capabilities brought by Shopify, Lanvin Group is now even better equipped to capture the significant growth opportunities we have identified in North America, the world's largest luxury market."

Harley Finkelstein, president of Shopify, said, “At Shopify, we enable the world's best brands to seamlessly reach their customers and connect with new audiences. We are thrilled that Lanvin, an iconic, 130-year old brand, has chosen Shopify to power its ecommerce business as it enhances its digital platform in North America. With our world-class technology, we know this launch will enable Lanvin to pursue endless possibilities and growth opportunities."

Fibre2Fashion News Desk (HO)