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Columbia bags REI Root award for sustainable design
Jan '17
Courtesy: Columbia
Courtesy: Columbia
Columbia Sportswear Company’s OutDry Extreme ECO Jacket has bagged the REI Root award for innovation in sustainable product design. ECO Jacket is a high performance, waterproof, breathable jacket made without perfluorinated compounds (PFCs) or dyes. It is a bluesign certified product, lowering its scientifically measured environmental footprint.

Based in Seattle, REI is a leading outdoor retailer for top gear and apparel. The co-op’s Root award was created in 2016 to celebrate the gritty, below the surface determination that drives sustainability innovation in the outdoor industry.

The OutDry Extreme ECO is a high-performance environmentally friendly rain jacket, made from 21 recycled plastic bottles. ECO jacket is a sustainable waterproof breathable solution for extreme conditions.

“Sustainability is a core value for REI and our members. We have a unique opportunity to recognise sustainable product breakthroughs and to scale how these breakthroughs impact the broader outdoor industry… We applaud Columbia for taking a scientific life-cycle based approach to designing a classic outdoor product—the rain shell—and creating a breakthrough in sustainability performance,” said Vik Sahney, REI’s divisional vice president of sustainability. (RR)

Fibre2Fashion News Desk – India

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