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COVID-19 FightBack: Under Armour in US pledges $2 mn

23
Mar '20
Pic: Under Armour
Pic: Under Armour
US athletic performance apparel, footwear and accessories brand Under Armour recently announced donating $1 million to feed America to support hunger relief efforts as a result of current school closures and quarantines resulting from the COVID-19 pandemic. By partnering with Feeding America and local food banks, the brand is lending support to ensure affected students and their families have the meals they need.

The donation efforts will be focused on reaching the cities where Under Armour teammates live and work including Baltimore, Maryland; San Francisco and Rialto, California; Nashville, Tennessee; Austin, Texas; and Portland, Oregon.

By hosting a 30-day Healthy at Home fitness challenge on Under Armour's MyFitnessPal and MapMyRun platforms, individuals and families at home will be encouraged to stay healthy and physically active.

When users join the challenge beginning March 23, Under Armour will donate up to $1 million in combination of monetary donation and product to support Good Sports' efforts in ensuring youth sport leagues have the necessary equipment, footwear and apparel, the company said in a press release.

"It's our mission at Under Armour to make athletes better, and in these unprecedented times we are even more committed to providing our communities with essential resources," said Patrik Frisk, chief executive officer of Under Armour.

"Through access to nutrition and fitness, we want to support the health and wellness goals that are being challenged at this time," he added.

Fibre2Fashion News Desk (DS)


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