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Ebay introduces shoppable fashion illustrations
07
Sep '17
Courtesy: PR Newswire
Courtesy: PR Newswire
E-retailer Ebay is turning the New York fashion week into MyFashionWeek, which will celebrate incredible looks from real people. Marrying its new ‘Shop the Look’ image recognition technology with the art of fashion illustration, the e-commerce portal is introducing a new destination to shop one-of-a-kind fashion sketches – just in time for fall.

Ebay has enlisted the style world's most talented artists to create shoppable fashion sketches on its site with dynamic ‘Shop the Look’ technology, spotlighting trends and brands available now. Influential fashion illustrators including Jenny Walton, Dallas Shaw, Jessica Durrant, Alex Kim and Holly Nichols will capture the spirit of real, stylish individuals handpicked from eBay's community of 171 million shoppers worldwide.

"eBay lets people everywhere define their own approach to style, curating inspiring looks and attainable finds for everyone," said fashion illustrator Jenny Walton. "My illustrations have always been inspired by unique street style, and #MyFashionWeek makes that very inspiration shoppable – letting me browse and buy brand-new and coveted vintage finds that suit my own unconventional look, in a never-before-done way."

The cutting-edge ‘Shop the Look’ experience curates eBay's 1.1 billion listings, serving up shoppable sketches on the eBay Fashion homepage. Shoppers can follow the hashtag #MyFashionWeek on Instagram and Twitter to see more fall style inspiration from around the country, said the company in a press release.

"eBay Fashion is designed to help shoppers express themselves, and find that perfect item that's missing from their wardrobe – whether it's a bold, embellished coat, classic Chelsea boots or life-changing denim," said Jill Ramsey, vice president of merchandising at eBay. "#MyFashionWeek illustrates the thrill of finding style inspiration from the world around you through the seamless shopping experience that eBay delivers."

Offering an incredible selection of apparel, accessories, shoes and more, eBay Fashion is the ultimate destination for inspiring looks and great deals this fall. Shoppers can easily navigate the marketplace to find must-have fall trends like embroidered denim, flannel, velvet and faux fur or filter their search by size, colour or the brands they know and love – like Adidas, Citizens of Humanity, Alice + Olivia, J Crew, Free People, Topshop and more.

Later this fall, eBay will also launch Image Search and Find It On eBay, allowing shoppers to use pictures instead of words to find their perfect item from eBay's catalogue of 1.1 billion items. With Image Search, simply take a photo – or pick one from the camera roll – and put it into the Search bar on the eBay native app to instantly receive listings matching what customers are looking for. Find It On eBay is a new feature in the eBay app and mobile platform that allows shoppers to share images from any social platform or web browser. (KD)

Fibre2Fashion News Desk – India


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